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Hybrid estate agents – if you can’t beat ’em, might as well join ’em?

New deal between software giant Reapit and OneDome opens door to 'plug and play' hybrid service for estate agents.

Nigel Lewis

hybrid estate agents

For the first time since the tech revolution began traditional estate agents can take on Purplebricks, YOPA and the other hybrid estate agents with a ‘plug and play’ service available through the UK’s largest property software suite.

Agents who use Reapit can effectively become hybrid agents after the London-based software firm signed a deal with digital tools developer OneDome.

OneDome’s services, including those for creating online valuations, property viewings and a hybrid sales and lettings management platform, are now plugged into Reapit’s portal RPS Digital.

This deal enables traditional agents to offer a Purplebricks-style fixed-fee hybrid estate agent service into their existing model via their Reapit subscription.

hybrid estate agents“We have always sought to focus our integration efforts on tools that will help drive growth and deliver operational savings to our clients,” says Reapit’s CEO Gary Barker (pictured, left), whose company won a technology Gold awards at last year’s Negotiator Awards.

“Our own digital offering has been hugely popular since its launch and the OneDome tools offer a great synergy that will enhance what our mutual clients will be able to offer their own customers via their websites.”

OneDome claims the deal has other benefits. This includes eliminating the need for data entry because client information is gathered by OneDome via agent website or portal enquiries and inputted automatically into Reapit, a process that is already GDPR-compliant.

The deal between the two tech firms also marks another step towards the digitisation of the sales and lettings process, the two companies claim.

hybrid estate agents“We offer agents technology, to win, qualify and nurture new business,” says OneDome CEO Babek Ismayil (pictured, left).

“This partnership ensures that our consumer-facing tools work efficiently with the agents’ in-house systems and, with less administration, they can provide even better customer service.”

April 27, 2018

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