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Industry-first ‘video pitch’ service launches to win instructions

BestAgent says the videos are part of a new service that also uses industry data to whittle down the best agents to sell a vendor's home.

Nigel Lewis

best-agent-video pitch instructions

A new service from proptech platform BestAgent has gone live that enables prospective vendors to find the ideal estate agent to sell their home, and helps agents win instructions.

Called Find Your Agent, its algorithm uses whole-market industry data to identify the agent who will sell a vendor’s home both for the best price and the quickest, although it only includes agents who have at least two properties listed in the area.

It also enables agents to make personalised ‘elevator pitch’ videos which are then sent to prospective clients, which is claimed to be an industry first.

best agent

“The videos are up and running and instructions are already being won by agents after making their case this way,” says Best Agent director Charlie Lamdin (pictured).

These pitches are anonymous – agents will only be told the details of the property, not who the vendor is or where their property is located.

Once half the agents invited to respond have made a video then these are sent to the prospective vendor as a batch. The inaugural agent to use the service successfully was Humberts in Yeovil.

“Most consumers are unaware of the importance of picking the best agent and tend to focus on price,” he says.

BestAgent claims a London vendor who used its Find Your Agent service was able to achieve a sale £30,000 above valuation because it was accurately matched to the correct agent.

The platform charges agents 0.02% of a property’s sale price if they won the instruction through Best Agent but otherwise all its features are free to use.

Agents who use the service will also be give free access to market data about their sales patch including how they measure up against their competitors

BestAgent is the brainchild of Lamdin, who many agents will remember fronted a much-publicised effort to establish a rival to Propertymark in 2017 called CIELA.

Visit Best Agent.

December 22, 2020

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