BestAgent founder Charlie Lamdin says 'lead gen' tech leads vendors to choose an agent to sell their home based on the wrong reasons.

Property website BestAgent sets out to show on camera how best agents not brands get the highest final offer for their clients.

Charlie Lamdin says his initiative is an honest attempt to get the industry behind an effort to get people off the streets and into homes.

Founder Charlie Lamdin says Brexit, political instability and also the long months of the first lockdown have taken their toll.

Best Agent says the videos are part of a new service that also uses industry data to whittle down the best agents to sell a vendor's home.