Lomond takes on Purplebricks lettings portfolio in Scotland

Lomond has acquired the entire rental portfolio of Purplebricks in Scotland, it was announced today.

The landmark deal, finalised for an undisclosed sum, will see all the properties transfer from the online agency to Lomond’s two principal Scottish brands. These are DJ Alexander, based in Edinburgh, Glasgow and St Andrews; and Stonehouse, which operates across Aberdeen.

Two-thirds of the former Purplebricks’ Scottish lettings book are located in Glasgow, Edinburgh and Aberdeen, with the remainder situated in Falkirk, Inverness, Kilmarnock, Kirkcaldy, Motherwell and Paisley.

Ed Phillips, Lomond CEO, says: “As a progressive and ambitious business, we remain proactive in identifying new opportunities that enable us to grow at pace and scale.

“Lomond is in the stand-out position of being able to draw together all the expertise, geographical span and financial capability that is necessary to integrate a Scotland-wide portfolio.

“This latest acquisition is the ideal strategic and geographical fit for Lomond. The properties we inherit are in ideal locations, throughout all our key Scottish heartlands.

“It also further strengthens our market-leading position as the biggest residential property specialist in Scotland, with an expanding lettings portfolio of 11,000 homes now under our management through our DJ Alexander and Stonehouse brands – as well as our strong specialism and track record in sales.”

Major step

David Alexander who heads up Lomond’s pan-Scotland operations, says: “This deal not only represents our strong confidence of the Scottish lettings market, it also heralds another major step forward nationally as we accelerate our ambitions to become the number one UK company in this sector.

“We believe there are excellent opportunities across all areas of the UK, and we will continue to grow in the coming years as landlords, property investors, and tenants welcome the growing range of services that Lomond offers, and the quality of delivery we provide.”

We believe there are excellent opportunities across all areas of the UK.”

Lomond has now completed 41 acquisitions – at an average rate of one every 20 days. Seven of these have been in Scotland, spearheaded by the deal that added DJ Alexander to the group 16 months ago.

More than 40,000 properties throughout the UK in private rental hotspots are now under Lomond’s management, and it employs a team of over 1,100.