A leading estate agency in London is the first in the UK to hire a social media marketing team specifically to market its properties to younger buyers and renters via TikTok and Instagram.
Kalmars has briefed the new team to create videos for both platforms including drone footage featuring both its residential and commercial listings, although the core market for the content will be younger ‘millennial’ first time buyers.
The estate agency’s strategy reflects how younger people no longer use traditional social media such as Facebook and Twitter and instead are turning to video influencers and platforms such as TikTok to find homes.
The two most recent videos posted by the agency on Instagram have been viewed almost 1,400 times on Instagram and over 850 times on TikTok in just over a week.
Sebastian Kalmar (pictured), a director at Kalmars, says: “We are passionate about reaching our customers in ways that are engaging and represent the high standard of South London properties we have available.
“We are excited about the future having taken on board a social media consultant and believe our investment in video and social content emphasises our commitment to showcase our properties in an authentic and relatable way; illustrating them not only by photos but capturing them from every angle using video and drone footage.”