Yet-to-launch portal challenger Boomin has signed up its first major multi-branch corporate and hinted that its huge advertising push due to start soon will give agents leverage when their other portal subscriptions come up for renegotiation.
The Property Franchise Group, which operates 375 franchised branches across the UK including national brands Martin & Co and Ewemove, has signed up to the platform and secured founder member status for all its franchisees.
This is a significant coup for Boomin. TPFG’s agents let some 32,000 properties a year and sell approximately 11,000, adding a huge potential inventory to its platform.
So far Boomin has signed up small and medium-size regional agents with the exception of Hunters and Foxtons, who are comparable with TPFG by turnover and reach.
“We are delighted to have partnered with Boomin,” says Gareth Samples (pictured), CEO of The Property Franchise Group.
“The customer focused proposition is compelling and a major leap forward from anything else currently in the space; we believe it could redefine the way portals are viewed by consumers.”
Boomin has also claimed that it will provide “provide them with a fairer and more balanced playing field when negotiating the best venue to advertise for them and their customers,” it says.
It co-founder Michael Bruce adds (left): “The new tools on our platform such as Sneak Peak, Matchmaker and 24/7 will support their digital marketing strategy and alongside Property Playground will enable their franchisees to earn new and long term revenue streams.”
Agents joining Boomin can use it until January 2022 for free.