Mentoring
Advice and inspiration from leading industry trainers and experts to aid professional development and best practice in estate and letting agency.
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Coaching the team
"The market is very challenging in my patch and our residential income is worryingly down. I don’t want to make staff redundant but I may have to if things do not improve..."
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Cracking the stock acquisition conundrum
How do you achieve more instructions on the right terms? Acquiring quality stock is the starting point of the process – and the most important factor.
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Doing business with investors
“Investment buyer activity is a little quiet. Many investors are playing a waiting game. I’d like to get my team to create more activity as these sales can be relatively straightforward...”
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The five Cs of decision making
“Things are really challenging – I need to make some tough decisions regarding staff. Any tips on successful decision making?”
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Raising standards to protect your future
“Dear Julian, I never thought to send in my own dilemma for your consideration until now. It is simply that we need to raise the bar, we are struggling! Help!”
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Motivating the troops
“My staff members are finding the going very tough at present with the uncertainty in the market having a negative impact on activity. I’m finding it hard to keep them motivated...
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The gradual erosion of selling skills
My staff members are all hardworking and well-intentioned but I think they need to develop an edge and to become salespeople rather than order takers...
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Don’t bury your head in the sand
“Our dilemma is this: we are finding the going extremely tough. Frankly, I’m not sure there is enough business to sustain the number of estate agents in our area through to the end of 2019. Any tips on how we can ensure we survive and thrive?” Julian O’Dell responds.
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Is your lettings business fit for purpose?
“I am conscious that with current and imminent challenges to our lettings business, 2019 may not be a barrel of laughs. Your thoughts would be appreciated!”
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Training part-time staff to carry out viewings
‘I am conscious that I have failed to train some part-time staff. One even had a doze in the garden while the buyers toured the house. Tips appreciated!’
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