An award-winning Gloucester estate agency has been pulled up by the Advertising Standards Authority (ASA) after uploading a listing to Rightmove that was inaccurate.
Two-branch agency Move Estate Agents, which has offices in Cheltenham and Gloucester and was founded in 2009 George Tatham-Losh, was referred to the ASA by a member of the public.
They complained that the Rightmove listing for the property uploaded by Move Estate Agents appeared to describe a different home for sale.
The ad said it was newly decorated, had a modern kitchen with new tiling and a lobby giving access to a cloakroom.
The complainant said these details were not accurate and challenged whether the ad misleadingly represented the condition of the property, stating that it did not appear to be newly redecorated and that it didn’t have tiled flooring in the kitchen.
“They also stated that the property did not appear to have a cloakroom,” says an ASA spokesperson.
“We contacted the advertiser, who said that the description of the property was mistakenly written on this particular ad, and agreed to amend it.
“On that basis, we closed this case informally.”
Move Estate Agents is one of several property firms reported to the ASA for inaccurate online ads recently, a growing trend as more and more house hunters rely on online listings to choose properties, only to become annoyed when they are inaccurate.