European property marketing platform, Nodalview, is entering the UK market with the appointment of Frederic Benisty as Managing Director.

Frederic (main image, centre) brings direct experience across both high-growth proptech and traditional UK estate agencies, having been the first commercial hire at Giraffe360, building and leading its commercial function, alongside previous experience at Foxtons.

The appointment marks Nodalview’s first dedicated commercial presence in the UK, as the company sets its sights on UK estate agency branches.

In addition, the company will also open its first UK office in London.

Inflection point

Thomas Lepelaars, CEO & Co-Founder, Nodalview (main image, left), commented: “The UK is one of the most important property markets in Europe, and we believe it is at an inflection point.

“Agents expect to bring properties to market quicker, leveraging AI in a way that brings them consistent results, yet the tools most agents use to market properties have not kept pace. Frederic understands this market from both sides, and we could not be better placed to change that.”  

The UK is one of the most important property markets in Europe, and we believe it is at an inflection point.”

Nodalview’s platform enables estate agents to produce AI-enhanced photography, 360° virtual tours, video walkthroughs and schematic floor plans, all from a smartphone. The platform is designed to be adopted quickly by individual agents and rolled out at scale across multi-branch networks, with flexible pricing structured to work for independent agencies as well as larger groups.

Commercial strategy lead

Frederic will lead Nodalview’s UK commercial strategy, with an initial focus on building relationships with estate agency groups and demonstrating the platform’s impact on listing performance and time-to-sale.

He said: “I’ve been following Nodalview since first coming across the team at RENT Expo in Paris in 2020. What struck me early on was how clearly they saw the role AI would play in property marketing, and how they’ve continued to build on that year after year.”

“Its move into the UK brings a model that is already delivering for agents across Europe”, Frederic added.

Founded in Belgium in 2019, Nodalview has raised over €10 million from investors and the platform is used by agents across more than 30 countries.