DM Hall drops rural specialist property brand Baird Lumsden
Partner John McHugh, says the 126-year-old Scottish firm of surveyors took the decision to combine the brands on the advice of consultants.
DM Hall is dropping its specialist rural property brand Baird Lumsden and pulling everything under the DM Hall roof.
From autumn the Baird Lumsden brand will no longer be used on office signage, marketing materials or sale boards.
REDESIGN
The Scottish independent firm of chartered surveyors took the decision to combine the two brands after appointing external consultants to redesign its websites.
John McHugh (main picture), DM Hall’s Managing Partner, says: “We have recently signed a contract with a web design agency to improve our website which will better serve both the business, and most importantly, our clients.
“Part of that discussion involved a review of where we presently sit with, effectively, two websites, being the main DM Hall website and another branded Baird Lumsden, which deals solely with the rural part of our business with services offered across the country from a Bridge of Allan base under the direction of Donald Yellowley and his team.”
McHugh says that following a review of the position it was decided that the Baird Lumsden designation would disappear and all services offered by the firm would be detailed and described in the latest version of the DM Hall website.
FULLY SUPPORTIVE
McHugh adds: “Our rural division is fully supportive of the changes proposed and it is believed that being fully under the umbrella of the main DM Hall branding will bring a range of added benefits.
“We will firmly remain in Bridge of Allan with newly branded premises and will continue to offer a broad spectrum of property related services to the rural market across the entire country.”
The Neg reported in June how DM Hall had taken a foothold in England after buying Cumbrian property surveying firm Hyde Harrington.
