Fine & Country signs up to IAM Sold ‘modern method’ of auctions

Fast-growing auction provider IAM Sold has signed up its first prime property agent, Fine & Country, and is preparing to roll out its white-labelled service among the agency’s participating franchisees early next year. The deal will add Fine & Country’s 200 franchised branches to IAM Sold’s existing network of 1,900 branches. The Park Lane based prime property market agency brand, which shares a parent company with The Guild of Property Professionals, made the decision to sign up with IAM Sold because it believes auctions are no longer the preserve of the lower end of the property market. Fine & Country has already sold its first property through an IAM Sold auction, despite the ink still being wet on the contract. This was a four-bedroom Edwardian detached house in Longfield, Kent (pictured) which, after 21 viewings and 34 bids, sold for £1.562 – 84% over its £850,000 starting price. “We are very excited about our partnership with IAM Sold,” says David Lindley, CEO of Fine & Country (pictured, left). “The modern method of auction is no longer reserved for homes at the bottom end of the market. Some of our sellers need to move quickly, so Fine & Country Auctions is…