Big estate agency backs OnTheMarket – but Zoopla misses out
The CoStar Group-owned portal turns up heat on rivals after signing up Leaders Romans Group, which also lists with Rightmove.
OnTheMarket has signed a multi-year listing agreement with Leaders Romans Group (LRG), one of the UK’s largest property services firms, to advertise its UK residential sales and lettings properties via the portal.
LRG has selected just two major platforms where it will be listing properties – The Neg understands that the other is Rightmove – and is the first major agency to advertise with OnTheMarket since its recent acquisition by CoStar Group.
245 BRANCHES
LRG’s network of sales, lettings and professional services businesses encompass over 245 branches across many well-known agency brands located throughout the country.
The agreement includes heritage brands Leaders and Romans, alongside Scottfraser; Moginie James; Gibbs Gillespie; Portico; Hose Rhodes Dickson; Acorn; Langford Russell; John Payne and SOWN who will all advertise their sales and letting properties with OnTheMarket.
Any agencies that become part of LRG during the listing agreement will also advertise with OnTheMarket.
Jason Tebb (main picture), President of OnTheMarket, says: “I’m really pleased LRG has chosen to commit to our portal as their strong brands continue to evolve and the partnership will help our ongoing push for growth across the country.”
EXCITING TIME
He adds: “It’s an incredibly exciting time for our agents, with the acquisition by CoStar Group set to accelerate our target of becoming the market leader, bringing industry-leading global expertise and significant financial firepower to help deliver even more value for all our customers.”
Michael Cook, Chief Executive of LRG, adds: “We are looking forward to a successful new partnership with OnTheMarket, having been impressed with the continued innovation and development of their platform.
“We are excited by the opportunities their recent acquisition by CoStar will bring, with industry leading expertise and significant financial backing, we hope to see the OnTheMarket brand flourish over the next couple of years.”
Zoopla has been approached for comment.
