Leaders Romans Group (LRG) has rebranded its shared ownership division as SOWN – representing a new beginning and targeting buyers who want to use the schemes.

SOWN will remain part of Leaders Romans Group and will also offer direct access to surveys, mortgages and insurance advice.

FACILITATED

Over the last five years while trading as Leaders and Romans Shared Ownership the division facilitated the exchange and completion of over 2,000 properties.

As well as referencing (s)hared (own)ership in its name, LRG says it also symbolises the concept of sowing the seeds of a new beginning and is targeted to the demographic of buyers interested in shared ownership.

Adrian Plant (main picture), Director of SOWN, says: “The creation of SOWN enables us to move forward into new geographic areas, replicating that success throughout the country.

“It also helps us elevate the profile of shared ownership and gives us a platform to promote its benefits with the huge proportion of the UK that doesn’t understand it and doesn’t know that it is an option for them.”

SUCCESS STORY

Peter Kavanagh, Chief Executive Officer of LRG, adds: “The evolution of LRG’s Shared Ownership division and ultimately the creation of SOWN is a big success story for the Group.

“We’re proud to have helped thousands of people onto the property ladder – importantly, those who could not have done so on the open market, but also those who saw shared ownership as a means of buying their dream home, perhaps earlier than they might have done, or in their preferred location.”

SOWN already works with a range of housing associations and registered providers including L&Q Clarion; Southern Housing; Laurus Homes; Richmond Housing Partnership;, HSPG; Shanly Group; Sage Homes; Jigsaw; Riverside; Westway HA; The Guinness Partnership; Paradigm; Heylo; Network Homes; One Housing; Home Group; Places For People; Abri; Silva; Metropolitan Thames Valley; Garden City Homes; Housing Solutions; Citra; Sovereign; Arcon Housing and Origin Housing.