Proptech platform snaps up prospecting leaflets data firm

The deal, between Iamproperty and Information Works, was a 100% shareholder acquisition and strengthens the expanding group's offering to agents.

Jamie Cooke, Ben Ridgway, Iamproperty proptech

Proptech platform Iamproperty has bought data and prospecting firm Information Works as it looks to shore up its marketing output to agents.

Information Works launched in 2008 and is a targeted data and prospecting solution, offering digital marketing services with fully editable on-demand print products.


Nigel Ross, Information Works’ Managing Director, will exit the business following a handover period while other senior executives and staff will join Iamproperty.

Ben Ridgway (main picture, right), alongside fellow Iamproperty Co-Founder Jamie Cooke, says: “Our solutions save estate agents time, support them to drive efficiencies and revenues in their business and ultimately make their lives easier.

Nigel Ross, Information Works

“Information Works aligns with our portfolio and this acquisition is a key step as part of delivering on our ecosystem vision, creating strong opportunities for innovation and development for both businesses.

“Synergies are not only in our mission and innovation agendas but also our culture, vision and commitment to service excellence and experience.”

Ross says: “This acquisition marks the next phase of growth and innovation for Information Works, building on our established success.

“Iamproperty is the perfect partner to take this forward, as one of the fastest and most innovative property technology and service providers in the UK.”


And he adds: “After 13 years leading the business, I am taking the opportunity to retire and am pleased to be handing over to our experienced and well-established leadership and operational team.

The deal, for an undisclosed sum, was a 100% shareholder acquisition and was helped and advised by Muckle LLP and Azets.

The Neg revealed last month how estate agents sold a record-breaking number of properties via online auction in 2023, with each quarter outperforming all previous years.

The platform’s auction sales accounted for 1% of all UK residential property transactions for the first time – selling 9,487 properties.

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