Lomond launches market trends platform for all branch network

Lomond has launched its own national and regional market insights platform with the help of analysts Dataloft to provide a window into current market trends and help take on its largely franchise-led competition such as Belvoir, TPFG and others.

The group, whose branches from Aberdeen to Brighton deal with a managed lettings portfolio of over 40,000 and more than £100m of sales transactions each month, says that the insights will provide a series of data points monitoring what is happening in the market.

The inaugural Quarterly Insight report explores trends and performance nationally, as well as across all its individual operating regions – Scotland, Yorkshire, Manchester and the North West, Birmingham and West Midlands, and the South Coast.

Ed Phillips (main picture), Lomond Chief Executive, says: “Our aim is to create the ultimate market-tracking resource in the UK residential property sector.

Our aim is to create the ultimate market-tracking resource in the UK residential property sector.”

“The richness of our home-grown data includes applicant and viewing numbers, instructions and exchanges across all our 12 regional brands – metrics that are not often quoted in the media, especially at a local level.

“It provides a different window into current market trends, comparing them to the same period last year and equips us with a measured, data-backed response to some of the sensationalist headlines that plague our sector.

“Lomond uses a single technology platform for all our branches. This guarantees consistency across the whole network and gives us an added advantage over other larger groups with a franchise model, who may use several different platforms.

“This is just one example of how the group is leveraging its centralised resources, including technology, to accelerate our ambitious growth plans.”