Connells has renewed its contract with Zoopla, signing up with the portal for another five years.

The agreement means that all of Connells Group’s 1,263 branches across 86 estate agency brands including Barnard Marcus, Hamptons, John D Wood, Bairstow Eves, Bridgfords and William H Brown, will continue to list all their properties on Zoopla.

Number 1

Zoopla says it is now the no.1 place for valuation, and Connells has seen a 12% increase in vendor lead growth from the portal over 2025.

And this has driven £18 million of potential sales commission, Zoopla claims.

The new contract means Connells will continue to benefit from access to Zoopla’s five million homeowner customers, which has grown over 30% this year.

Connells is leveraging this audience through Zoopla’s new Prospect Plus product, which benefits from an average 43% conversion rate from seller lead to instruction.

Zoopla provides us with high quality leads of buyers, sellers and renters.”

Richard Twigg, Chief Finance and Commercial Officer at Connells Group, says: “Zoopla provides us with high quality leads of buyers, sellers and renters and highly effective valuation leads.

“Their continued investment in homeowners and product innovation to improve lead quality is delivering increased performance across the entire Connells Group,” he says.

“Zoopla is a core pillar of our marketing strategy, and its brand plays a key role when winning instructions.”

Powerful endorsement

Paul Whitehead, CEO at Zoopla, says: “This is a powerful endorsement of the investments we are making and the significant progress we’ve delivered in becoming a true strategic partner to agents.

“Our focus remains relentless: driving tangible return on investment through high-quality homeowners, market-leading products, and our unique data insights giving agents more choice in how they grow with Zoopla.”

Connells signs new five-year ‘collaboration’ deal with Zoopla

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