Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Big estate agent looks to impress with new ad campaign
“Bold and witty” new ad campaign celebrates the high standards and precise expectations of today’s buyers and renters.
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Conveyancers want more cash to provide upfront property info
The Conveyancing Association says it is only fair that its members are able to charge higher fees if they are required to do more work.
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High-end housebuilder agrees to change property ad after complaint
The Advertising Standards Authority investigated the online advert after receiving a complaint that was misleading about the number of bedrooms.
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Connells signs new five-year deal with Zoopla
The UK's largest agency has renewed its contract with the portal for another five years, including all of its 86 brands.
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New rules to go live on 1st January for operators of smaller drones
Estate agents who fly or operate drones weighing between 100g and 250g to photograph or film properties must now get registered and/or take a test.
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EXCLUSIVE: Romans rejoins Zoopla after two-year hiatus
The estate agency's 28 sales and lettings branches are now on Zoopla after parent group LRG quit the portal in January 2024.
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Independent agency changes ‘misleading’ property ad after complaint
Carter Shaw, based in Poole, Dorset, agreed the wording of discounts on a management service ad should be altered after an approach from the Advertising Standards Authority.
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TWO THIRDS of house raffles fail to ‘complete’ says boss
Poor ticket sales and a consequent high 'fall-through' rate on transactions for homeowners who opt to raffle their homes highlighted by raffle platform chief.
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170 estate agencies ‘express interest’ in class action over Rightmove fees
The group organising the legal action, which has yet to begin, says both estate agencies and house builders have been in touch.
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Rightmove and Zoopla go head-to-head in Xmas marketing blitz
Both portals are launching TV ad campaigns on Christmas Day ahead of an expected bumper Boxing Day rush of interest.
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