Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Scottish property portal launches early access mobile app
ESPC says buyers using its new app will be able to view most new property listings up to 72 hours before they appear elsewhere.
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Zoopla unveils redesigned packages for SMEs
Smaller estate agency brands are now able to tailor the Zoopla's packages according to their needs.
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Winkworth engages property specialist comms agency
The Oracle Group has been appointed by Winkworth to lead its communications strategy to strengthen national brand awareness.
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Rightmove set for FTSE 100 exit
FTSE Russell has confirmed Rightmove will join the FTSE 250 when index changes take effect on 22nd June.
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RE/MAX franchisee’s comparison advert ‘misleading’
Company failed to substantiate claims made about services offered by rival estate agents, says regulator.
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Free Zoopla masterclass on winning instructions
New six-part video series with Ian Preston focuses on helping agents convert valuation enquiries into instructions.
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Winkworth caught up in AI picture controversy
The franchise group agreed to change some property images after client complaints they were misleading, The Times reports.
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Big estate agency ‘takes to the skies’ in latest marketing push
Jackson-Stops has partnered with Annie Tempest for another warm-hearted animated advertising collaboration.
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OneDome ‘comes to the rescue’ in first TV ad campaign
The proptech firm's first national TV ad depicts a young couple breaking the news to parents they are buying a property.
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Rightmove avoids more share price woes as court date set
The portal has seen its shares fall 25% in six months despite profit increase forecasts up to 5%.
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