Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Big estate agency returns to Zoopla after 12-month ‘break’
Leaders Romans Group will return to listing properties on the portal a year after dropping it in favour of OTM.
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OTM owner buys imaging giant Matterport
Proptech pros, CoStar and Matterport, will deepen their focus on advancing property insights and driving the growth of digital twin technology across the sector.
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‘Letterbox leaflets are dead’ claims lettings guru
Sally Lawson, who is a former ARLA President, says leaflet drops are a waste of time and online marketing is the way forward.
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Watch out portals! Yes, AI is set help agents market homes better
The normally tech-wary estate agent says AI will help agents market their properties and aid house hunters, probably to the cost of the portals.
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Rightmove goes quiet on plan to let tenants review landlords
After acquiring HomeViews last year, the portal says it may develop the same reviews service on its lettings pages.
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Revenue up 7% as Rightmove squeezes more out of estate agents
Agent numbers may have remained broadly flat but the portal has still managed to extract more money from them as it boasts of ‘Its proven ability to grow profits and cashflows in all market conditions’.
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AGENCY: Forget house prices, proximity to schools now more important!
Jackson-Stops has launched an index for families seeking homes within catchment areas of good schools because education is now top of the agenda for families.
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Estate agents in bid to be YouTube ‘superpower’ stars
A group of EXP agents from Cambridgeshire has produced a marketing video describing their 'superpower' abilities to help customers.
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City analysts warn Rightmove fees investigation could hit share price
Experts say a probe into the pricing policies of the portal, as called for in an agent petition, could hit its share price.
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BLOG: ‘Industry had a chance to end the property portal duopoly and blew it’
Glentree founder bemoans the opportunities lost when the portal he helped found - OTM - was sold to a US financial firm.
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