Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Zoopla hits the screens with a summer TV marketing campaign
The summer 30s ad campaign is aimed at high-value homeowners, driving them to wonder how much their house is worth and seek a valuation.
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Are agent websites eroding the dominance of portals?
Data analysts Dataloft reports increasing trend towards agent sites among potential buyers and vendors.
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Platform slammed for using portal data to cut out estate agents
Chimnie was launched recently by a former Google exec and say it's a digital space for homeowners that cuts out estate agents and portals.
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Action! Proptech platform launches ‘location films’ for property listings
HomeOnFilm is to provide agents with a video of the top sights in an area surrounding a property as well as a TV quality edited property video.
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Zoopla proposes to cut 30 roles from its 850-strong workforce
Zoopla is tight lipped about why the reduction is taking place, but wants to be 'transparent and respectful' to employees facing chop.
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OTM takes next step in proptech push with new podcast
OnTheMarket shows more of its intent to embrace proptech with a new initiative led by its CEO Jason Tebb.
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OnTheMarket senior team granted another ‘golden handcuff’ share deal
A week after the portal announced increased profits four directors are given deferred share packages as an incentive to stay with the company.
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New platform offers access to Rightmove and Zoopla, cutting out agents – for £9.99!
A new "self-serve property platform" called 'Agreed' has launched and is offering private sellers and landlords, direct access to Rightmove, Zoopla and Prime Location.
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OnTheMarket reveals higher profits but fewer agents using its portal
Strong market has helped OnTheMarket deliver improved financials but efforts to convert more agents to paying customers cut numbers by 5%.
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Boomin moves into digital interior design with imaginative acquisition
Boomin has added another innovative string to its bow, with the acquisition of the successful online home design hub, My Bespoke Room.
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