Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Hamptons launches VERY frank advertising campaign
Campaign takes an unusually honest look at the vertiginous ups and downs of buying a new home for the UK's public.
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New NI property portal launches with over 11,000 homes listed
Northern Ireland’s answer to Rightmove HomesNI warmly received by agents when it went live on Monday.
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Rightmove shares rise by 27% after REA takeover announcement
Portal's share rarely move much more than few percent a day, but takeover announcement by Oz portal operators sparked a frenzy yesterday.
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Oz portal giant confirms plan to buy £4.4 billion Rightmove
REA Group says it has been forced to reveal its plans after speculation that it may be preparing an offer for the UK's No.1 portal.
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Rightmove reveals Autumn marketing blitz including new posters
The portal is to return to TV with its Dunk ad but also launch a big national poster campaign with new creative material.
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Property portal merger slammed by agents worried about fees
Agents claim the merger of PropertyPal and Propertynews will create lead to higher prices.
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Portal backed by over 60 estate agencies to launch in NI
HomesNI, which has been created by company with strong connections to the property industy, says many local agencies want something new and fresh.
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Many agents ‘not filling in all material information’ within listings
Academic and senior valuer Helen Price has looked at over 100 listings and found many areas where agents are regularly not filling in many of the 12 fields required on Rightmove.
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Zoopla inks deal with UK’s biggest private housebuilder
Bloor Homes teams up with second largest property portal in exclusive 12-month agreement.
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Who blinked first? OpenRent and Rightmove sign new listings deal
Online lettings agent and the UK's biggest portal have been engaged in a weeks-long battle over listings fees, but Rightmove now says they've made up.
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