Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Believe it? Rightmove launches ad campaign to help boost sales market
The new TV ad that will feature across prime-time slots and the campaign will also feature outdoor media, video-on-demand and social media activity.
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Estate agency marketing firm celebrates 30 years with own festival
NicheCom supplies agents with photography, floorplans, EPCs, marketing brochures and more recently, 3D scans and video – both drone and walkthrough.
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Bowled over? Growing estate agency reveals quirky marketing campaign
Hat and Home launches its 2023 brand campaign across social media, print, outdoor and online locations as well as email campaigns.
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OnTheMarket slammed over ‘poor performance’ by City activist
On the day of its AGM, Brett Stone has claimed in an open letter that the portal continues to miss its key objective of rebalancing power towards agents in the 'portal wars'.
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Profits and revenue surge at Rightmove as agent revenue jumps
CEO Johan Svantström says operating profit up 7% to £129.5 million as well as a 9% boost in underlying operating profit to £132.2 million.
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‘Agent controlled’ portal gaining traction with first 200 properties
The Neg reported in June how Find Properties was hoping to destabilise the portal market by launching a portal that would be developed and controlled by agents.
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Rightmove joins the AI bandwagon with new board appointment
Kriti Sharma, who is an expert in AI, is to join the Rightmove board next week to help the portal develop new services.
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Unusual estate agent boards used to persuade drivers ’20 is plenty’
Stevens Estate Agents has partnered with Sticklepath Parish Council to help them to get road users to slow down as part of the ‘20’s Plenty’ campaign.
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OTM can ‘save agents up to £8k per year’, CEO tells The Neg
Jason Tebb says OnTheMarket is not only the cheapest portal, but can offer thousands in savings through additional services.
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OTM reveals healthy financials but fewer agents listing properties
'Agent-owned' portal says it is performing to expectations but sales sales market is challenging in particular for those listing on its site.
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