Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Proptech: OnTheMarket invests £350,000 in referencing platform
Announcement is part of its annual results which show a £7m rise in revenues to £30.4m and a small increase in profits.
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Rightmove recovers from Covid ‘wobble’ with a record 2021
Latest results from the property portal giant reveal extraordinary results including record revenue from agents.
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UPDATED: Rightmove offers to train agency staff to NVQ level 3 – for free!
Portal launches 120 hours of training for an NVQ Level 3 certificate for sales and letting agents for free as part of their membership.
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How Covid has disrupted how agents can describe property size
Zoopla says nearly nine million households have repurposed rooms into new uses, rendering traditional ways of measuring house size redundant.
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OTM boss Clive Beattie accesses latest shares allocation worth £92,000
Shares are part of his employee share option package although he also holds other shares worth over £900,000, the portal says.
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Copy Clinics: ‘It’s time agents stopped using ‘well appointed’ and other clichés’
Industry figure and former letting agent Neil Whitfield is offering to help agents make their blurb work harder.
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Market share of hybrid/online agents falls in booming 2021
The market share of hybrid/online agents has fallen to 6.7 per cent in 2021 from a high of eight per cent in 2020, revealed in report by market analyst, TwentyCi.
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Property website advice in a digital age
With much of the home buying process now done online, specialist design agency, PropertyStream, explains how agents can stand out with their property website.
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OTM to offer free pic retouching
OnTheMarket says the new free-to-members service will allow agents to optimise images themselves, rather than using a third party photo enhancing company.
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‘It’s time Rightmove and Zoopla shared their £10m mortgage referrals income’
Michael Bruce, co-founder and CEO of Boomin, takes his rivals to task over the way they make huge home loan referral income from agents listings.
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