The soon-to-launch portal challenger has published the latest tranche of agents to sign up to its 'founder' deal.

Estate agency chiefs say they are prepared to forgive the Bruce brothers' 'purple past' to help challenge the established portals.

Portal says other agents are able to be founding firms too and will be allocated equity in the company if they sign up.

Estate agency Mishon Mackay left Zoopla to fulfil OTM's 'one other portal' rule but now says it wants greater reach across its key markets.

Portal's CEO says this and Covid may lead to fewer agents, but he can't continue giving some agents a free service while charging others.

Shore Capital has said conversion rate will be a key test for the company on Tuesday when it publishes its half-year results.

Steve Wayne of North London agency Benjamin Stevens says he's not surprised so many agents are trying out the many challenger portals, but says Boomin stands the only real chance of success.

Representing 4,000 agents, campaign says it's time Boomin, Homesearch, Onedome, OpenBrix and PropertyHeads began marketing to the public.