Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Voice of the Agent Survey: How do you see 2024?
Simon Leadbetter's survey focuses on six critical areas - Market Trends; Marketing Techniques; Proptech; AI; Economic and Political Climate.
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Savills kicks off 2024 with controversial property listing
Estate agency is offering pub and accommodation for sale after establishment closed following police investigation and brewery boycott.
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Rightmove to begin three month TV slam dunk on Boxing Day
Portal is to spend 'millions' on the campaign, which will run until the Spring property market next year.
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Zoopla reveals marketing push hours after OTM’s big spend announcement
Zoopla says eight-week TV and digital revival of its bum-squeaky house price ads is 'just the start' for a busy 2024.
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First new-look Northwood estate agency branches spotted
After announcing the change a few weeks ago, the first branches are sporting the agency's more colourful branding.
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Big changes at OTM following £100m Co-Star acquisition
Five seniors from CoStar in the US and Europe will now make up the portal's board, with its existing CEO, CMO and CFO remaining to run OTM but not on its board.
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Games giant opens estate agency to publicise SIMS launch
The publicity stunt will see EA Games operate fake branch on a street in Soho, central London for several days.
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BLOG: Secret to lead generation? Here’s the long and short of it
Richard Combellack says estate agents need to embrace a balanced mix of lead generation strategies to capture potential instructions.
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Big estate agency reveals F2 racing driver sponsorship
Agency is backing rising star Zak O’Sullivan and the package includes its logo on the young driver's racing car.
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