Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Big estate agency ‘totters by’ with cartoon marketing push
Jackson-Stops has partnered with Annie Tempest for a second warm-hearted animated advertising collaboration.
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Two estate agencies fined £15,000 over For Sale board offences
Two firms operating within Spelthorne borough council's borders were taken to court after detailed investigation into dozens of boards.
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Estate agency changes advert after public complaint
The Advertising Standards Authority investigated after a complainant claimed an advert issued by Petty Real Estates wasn't clearly a marketing communication.
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WARNING: Over-priced homes take twice as long to sell
Zoopla says that sellers who are too ambitious with their asking price can wait much longer to achieve a sale.
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Young estate agency gains traction after rejecting ‘over valuations’
Co-founders of Leicester's Hauseit agency say too many rivals use over valuations to gain instructions.
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Zoopla gives vendors greater ‘estate agency comparison’ powers
The portal's Chief Operating Officer Rich Hayes says sellers can now compare agents on the basis of number of similar properties listed and average selling time.
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OTM signs up UK’s largest landlord in landmark lettings deal
OnTheMarket President, Jason Tebb, announces Grainger will now list its portfolio of more than 11,000 rental properties on his portal.
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Rightmove spills the Cheerios to keep sales and rentals on the move
The portal says the latest phase of its marketing campaign will keep it at the "front of mind" for home-movers.
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Rightmove reveals ‘online only’ valuation tool as sellers shun ‘person to person’
Portal's Director of Partnerships says new tool reflects trend among more digital home owners to keep initial contact with local agents digital prior to instruction.
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Estate agent at centre of AI picture storm refutes ‘misleading’ claims
Roseberry Newhouse has removed some photos from a Rightmove listing after complaints from neighbours featured in the Daily Mail.
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