Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Exclusive: Estate agent star of The Apprentice joins campaign against Rightmove
Kieran McCartney, who recently left the hit TV show, told The Neg agents should boycott the portal in protest against fee hikes.
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High-end agency unveils major marketing overhaul
Strutt & Parker will have new-look offices and a revamped logo as part of “its mission to be the leading UK property consultancy”.
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Rightmove’s share price drops 10% on legal action news
The share price drop followed a £1.5billion legal action being filed against Rightmove, by Jeremy Newman, a former panel member of the Competition and Markets Authority.
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Estate agencies on alert as watchdog investigates fake reviews
The Competition and Markets Authority (CMA) is looking at whether some major companies have broken consumer law.
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First-time buyers ‘trust TikTok more than they do estate agents’
Lloyds Bank says social media platforms including TikTok have overtaken more trusted sources such as estate agents, lenders and brokers.
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AI property searches may become mainstream, say agents – but not yet
Only 22% of buyers say they have used artificial intelligence in their property searches, according to GetAgent CEO Colby Short.
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Connells strikes deal with OnTheMarket
The UK's largest estate agency group now has agreements in place with all three of the main property portals, including with Jason Tebb and OTM, after renewing its contract with Zoopla in January.
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Rightmove avoids FTSE 100 blow despite share falls
The portal was listed among companies expected to drop out of the top 100 firms on the London Stock Exchange, but avoided the final cut.
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Letting advert sparks voting rights row
Generation Rent exec attacks agent over property listing which stated prospective tenants would not be able to register to vote if they rented it.
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Rightmove revenue up 9% as agent spending rises
CEO Johan Svanstrom reports portal's income has risen as estate agents spend more on package upgrades and add-on products.
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