Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Property investment firm changes ‘misleading’ email ad
Invicta Investment Properties Ltd trading as Invicta Property agreed to alter the advert after a complaint to the ASA.
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AI-empowered Zoopla rolls out new strategies for agents and builders
CEO Paul Whitehead highlights investment in AI tools and the new homes market as key pillars in the portal's next-step evolution.
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Halifax brand faces axe after 173 years
Consolidation of Lloyds Banking Group’s retail banking operations could spell the end for the Halifax brand.
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Rightmove shares react to latest profit forecast
The portal's share price dipped at end of last week despite a predicted profit rise of up to 5%.
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Rightmove expects profit to rise up to 5%
The portal led by Johan Svanstrom says its revenue is expected to increase by up to 10% this year.
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Mortgage broker agrees to hand out Facebook competition prize after complaint
The Advertising Standards Authority asked brokerage Mortgages One Stop to ensure the complainant received their £50 reward.
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New Rightmove ad campaign launched to drive buyers to agents’ properties
The portal is launching a new TV advert that aims to inspire all potential home-movers to realise what's possible.
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Sleeping tenant caught on camera in £135k property listing photos
The tenant is seen asleep in bed in the property listing photographs and video for a terrace property for sale in Penrith, Cumbria.
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Landlords caught advertising for ‘Muslim only’ tenants
An investigation by the Daily Telegraph found ads for rentals in London for Muslims or Hindus only.
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Rightmove launches new ‘equity tracker’ tool
The portal's new service helps to inform home move decisions, says Rightmove's Head of Mortgages, Matt Smith.
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