Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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First-time buyers ‘trust TikTok more than they do estate agents’
Lloyds Bank says social media platforms including TikTok have overtaken more trusted sources such as estate agents, lenders and brokers.
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AI property searches may become mainstream, say agents – but not yet
Only 22% of buyers say they have used artificial intelligence in their property searches, according to GetAgent CEO Colby Short.
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Connells strikes deal with OnTheMarket
The UK's largest estate agency group now has agreements in place with all three of the main property portals, including with Jason Tebb and OTM, after renewing its contract with Zoopla in January.
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Rightmove avoids FTSE 100 blow despite share falls
The portal was listed among companies expected to drop out of the top 100 firms on the London Stock Exchange, but avoided the final cut.
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Letting advert sparks voting rights row
Generation Rent exec attacks agent over property listing which stated prospective tenants would not be able to register to vote if they rented it.
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Rightmove revenue up 9% as agent spending rises
CEO Johan Svanstrom reports portal's income has risen as estate agents spend more on package upgrades and add-on products.
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Rightmove set to drop out of FTSE 100
The portal could fall out of the top 100 of UK firms listed on the London Stock Exchange next week, as its share price continues to sink.
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Rightmove launching AI search app on ChatGPT
Rightmove has built and submitted an app to launch in ChatGPT, it has announced this afternoon, as a significant step in using AI in property search.
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Zoopla acquires specialist new homes portal
CEO Paul Whitehead says deal will strengthen its position in the new-build market and expand lead generation for developers.
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Valuation leads for agents up 50% year-on-year – Rightmove
Portal says its new valuation tools and AI updates are enabling it to predict potential sellers earlier.
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