Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Revealed: How best to convert landlords to ‘fully managed’
Lettings guru Sally Lawson explains how you can overcome the reasons why landlords would never want to have their portfolio managed by an agent.
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Zoopla relaunches Advantage site for agents and housebuilders
The upgraded site now includes a new ‘Insights Hub’ which will host Zoopla’s flagship reports as well as best practice tips and tricks.
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OnTheMarket seeks to become ‘part of the branch team’ following tech launch
Portal has revealed Your Property Services, which is a valuations-based lead generator to help agent teams source instructions.
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BLOG: Is your estate agency ready for another crisis in the UK?
Sally Lawson from Agent Rainmaker says it’s high time agents really took stock of their company cultures – not just their properties – to evaluate whether they could actually successfully navigate another crisis.
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Zoopla returns to TV for Spring campaign to lift property market
Zoopla kicks off its latest marketing campaign on Bank Holiday Monday which will run for sixteen weeks across most high-impact channels including TV, video on demand, digital and socials.
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Pensioner admits firearm charge after estate agent videographer threatened
Michael Edwards shot his airgun at an estate agency drone filming near his house before confronting the cameraman.
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Higher profits at Rightmove as it squeezes agents hard for extra revenue
Turnover and profits jump as portal reveals second-highest increase in revenues from its advertisers, most of whom are agents.
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Rightmove to offer home owners valuation tool from May onwards
Track My Property may offer valuations but portal is keen to reassure agents that users will be told only industry professionals can offer accurate ones.
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Rightmove secures headline sponsorship of Saturday Night Takeaway
Rightmove will be the headline sponsors of the new series of Ant & Dec’s Saturday Night Takeaway and comes at the beginning of the spring selling season.
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