Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Big estate agency back on the box with new advert
Hamptons returns to national TV with campaign designed to keep the agency “front of mind.”
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Major housebuilder changes ‘misleading’ part-exchange ad after complaint
Ashberry Homes, which is a trading name of Bellway, agreed an advert for its part-exchange offer should be altered.
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Rightmove makes NatWest exclusive mortgage partner
The portal signs a deal with the banking giant that means homebuyers will be able to apply for a home loan and receive an instant decision.
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Under-fire Rightmove sees share price fall further
The portal is being warned its latest fee hikes could put some independent agents out of business.
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Zoopla claims homeowners taking the plunge to sell jumps by more than a third
COO Rich Hayes says 400,000 property-owning subscribers put their home up for sale last year, which was worth £2 billion in commission to agents.
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February best time to list property, Rightmove data reveals
Late-winter listings edge ahead of the traditional spring rush on the likelihood of finding a buyer.
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‘We are at risk of going out of business because of Rightmove’, agent tells The Neg
Independent agents are warning Rightmove and its CEO Johan Svanstrom that fee hikes are driving them to the brink of going bust.
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CLAIM: Estate agents failing to make full use of photos in listings
In an increasingly competitive market, not all estate agents are recognising the importance of good marketing in attracting a buyer, according to respected London agent.
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BLOG: Progress doesn’t come neatly pressed – wearing a suit is not essential
Ellie Rees argues that it is far more important for estate agents to dress in a way that helps build a relationship with customers and not be "behind a pinstripe barrier".
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OnTheMarket claims to be fastest growing portal
Jason Tebb at OnTheMarket says the number three portal is on course to replace Rightmove as the number one.
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