Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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170 estate agencies ‘express interest’ in class action over Rightmove fees
The group organising the legal action, which has yet to begin, says both estate agencies and house builders have been in touch.
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Rightmove and Zoopla go head-to-head in Xmas marketing blitz
Both portals are launching TV ad campaigns on Christmas Day ahead of an expected bumper Boxing Day rush of interest.
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New Foxtons air miles scheme for vendors and landlords ‘takes off’
The London agency has signed an agreement with Avios, which runs the British Airways loyalty scheme, to offer landlords and home sellers air miles.
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Sign of the times? Another council to ban sales and lettings boards
Epping Forest is the latest council to consider banning estate agents’ boards in a long-running battle with estate agents.
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How ready is your estate agency for the AI ‘revolution?
Superb Digital founder, Paul Morris, says the quiz will help agents to identify how well their teams are integrating AI into their workflows.
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Many estate agents grappling with AI-driven ‘super complaints’
Estate agency customers are using AI tools to generate detailed 'legal-sounding' grievances that are time consuming to deal with says Propertymark.
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Google trialling direct property listings within search results claims expert
Mike Delprete has posted screenshots of what he claims are ‘for sale’ property listings inserted into Google's search results in some US property markets.
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Service launches offering estate agencies help to write ‘AI friendly’ listings
Jitty’s conversational, lifestyle-led AI search provides agents with real insight into which property attributes to highlight.
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Activist shareholder’s buying spree sparks Rightmove takeover speculation
The investment group, which has links to Rupert Murdoch's News Corp, is now the portal's third biggest shareholder.
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Rightmove reveals tool to deliver ‘high intent’ leads to agents
The portal says its 'Renovation Cost Estimator', which is being trialled, will improve quality of leads and help buyers imagine their ideal home.
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