Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Beresfords present home sellers with an Audi A1
Mr & Mrs Plank said, “We were shocked and cried for about an hour!”
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Mini adventure on the Isle of Wight
Hose Rhodes Dickson has seven offices on the Isle of Wight, making it the largest independent agency on the island. They have recently taken delivery of 13 new Minis from Snows Mini, through their Isle of Wight dealership. Matthew White, Partner at Hose Rhodes Dickson, says, “The Minis will be used by our staff, travelling between the many desirable properties across the island.” To celebrate the smart new Minis, the agency (with Snows Mini) has launched a public competition to win a Mini for the weekend, complete with a stay at the Balmer Lawn Hotel in the New Forest. To win the prize, people have to spot the Mini that is number 13 – clues to its whereabouts are being released on the Hose Rhodes Dickson Facebook page and on Twitter. Once spotted, entrants need to take a selfie with the Mini and post it on facebook, Twitter or Instagram, using the hashtag #iowMINIhunt – and tag Hose Rhodes Dickson (@HRDiw) and Snows MINI (@SnowsMINI).
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Keeping cool in London courtesy of Portico
It’s summer in the city and the ice cream vans are everywhere – but find the ones branded Portico!
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OnTheMarket visits rise as Zoopla goes on the buses
Eight million visits recorded in June – an increase of 33 per cent since January, says CEO Ian Springett.
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OnTheMarket is not going off, says CEO
One of last week’s noisier stories in the press and on social media was about OnTheMarket members and theo pen letter from the Competition and Markets Authority(CMA). Ian Springett (left), CEO, OnTheMarket (Agents Mutual)defended the portal’s position and its status with the CMA, asking Jungledrums to remind estate agents about their obligations under competition law when choosing online property portals to advertise their properties. “The CMA has been very clear in cautioning agents to act independently and not to collude. At OnTheMarket.com, we welcome that stance and have consistently given agents precisely the same advice to make any portal selection decisions independently. “For the record, there has been no suggestion from the CMA that OnTheMarket.com has acted improperly in any way. Indeed, in its reminder letter to agents, the CMA explicitly states that, “it has no reason to write to OnTheMarket in this connection at this time.” OnTheMarket certainly needs to defend its position, Mr Springett said, “Success attracts its detractors. The letter from the CMA triggered some predictably opportunistic attacks on us from some who are perhaps sensitive to the impact we are having by injecting competition and increasing choice in a portals market dominated by two big listed…
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In other news – OnTheMarket signs new member!
Estate agency Goadsby which has offices across Dorset, Hampshire and Wiltshire, has joined OnTheMarket.com. The firm – which was established in 1958 – will now be listing all of its properties for sale and to rent at OnTheMarket.com. Goadsby will continue to advertise its properties on Rightmove as its ‘other portal’. OnTheMarket.com announced earlier this year that the level of overall support for the portal had risen beyond 6,500 estate and letting agent offices across the UK, which was an increase of more than 50 per cent since this time last year. The figure consists of contracted members and agents who have signed a Letter of Intent to join OnTheMarket.com when total support reaches 7,500 offices – which is OnTheMarket.com’s next major milestone. David Errington (left), Group Chief Executive of Goadsby, said, “We are keen to support OnTheMarket.com, the UK’s only agent-owned, agent-controlled portal. “OnTheMarket.com is an excellent portal which enables agents to present themselves and their instructed properties in the best possible way with no distracting non-property advertising or unhelpful information added. This is just one of the reasons we have chosen to join.” Ian Springett, Chief Executive of OnTheMarket.com, said: “We are extremely pleased to be welcoming a…
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OnTheMarket battles continue
It’s been a tortuous few weeks in the property industry, fears about online agents, portal battles, tax hikes and the EU Referendum have combined to make many property people just a bit jittery. Certain people are searching for a fall guy. And they’d like it to be a big one. OnTheMarket is one of the current bookies’ favourites for the role, as disappointed members (some saying 200 disappointed members) attempt to get out of their contracts without paying their fees. As if an internal ruck isn’t enough, coincidentally (or perhaps not) the Competition & Markets Authority, published a statement warning online property portals which prevent those listing homes on them from also listing on rival sites that they may be breaching competition law. One of the founding principles behind it was that any agent wishing to list properties on OnTheMarket would have to choose between either one of its rivals – meaning either Zoopla or Rightmove would lose out. Ann Pope (left) Senior Director, Antitrust, at the Competition and Markets Authority who has a holy name and a worrying title, wrote in an Open Letter to all estate agents that “when an estate agent makes a commercial decision about its…
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Rightmove grows in spite of OTM
Rightmove continues to hold a dominant position in the online property search market after increasing its market share to 77 per cent, up from 74 per cent a year ago, in spite of fresh competition from the arrival of OnTheMarket.com at the start of 2015. Recognising the fact that its website remains a must-see destination for buyers and renters, the number of agents listing on Rightmove rose by two per cent year-on-year to 19,752 over the year to the end of December. The rise in the volume of agents listing on the portal helped boost Rightmove’s revenue by 15 per cent to £192.1 million in 2015, while pre-tax profit was up 12 per cent to £137.1 million. In total, Rightmove attracted 1.3 billion visits to its website in 2015, up 18 per cent compared to a year earlier. Rightmove’s underlying operating margin also increased from 74.6 per cent a year ago to 75.1 per cent. This comes as a blow to its competitors, especially Agents’ Mutual, which had hoped to break Rightmove’s stronghold on the market with the launch of OnTheMarket. Zoopla announced last week that it also increased its agent members by one per cent to 12,841, indicating that…
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Rightmove posts record traffic
Rightmove delivered more leads than ever before on the back of record online traffic in January, the company has revealed. More than 127 million people visited Rightmove last month, up almost 20 per cent compared to the corresponding month last year, and surpassing the previous record of 118 million set last August. The sharp increase in visits helped to ensure that email and phone enquiries to agents and developers hit a new record of over 4.9 million, up 15 per cent year-on-year. The latest data also confirms what many of us already know. We are a nation obsessed with property. Collectively people spent the equivalent of over 2,000 years browsing Rightmove in January, with the number of page views for the month hitting a new record of 1.7 billion. The most popular places people looked for a new home after London was Bristol, Cambridge and Milton Keynes. Miles Shipside (left), Rightmove Director, said, “These January statistics should give both sales and lettings agents confidence that an active year with plenty of business opportunities lies ahead. While January is usually a very busy month for home-hunting, the scale of these records shows just how habitual Rightmove has become when people are…
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