Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
-
Floorplans
CLASSIC FLOORPLANS 2D floorplans have been around for a number of years but were only commercially viable for use on properties at the upper end of the market due to the costs. However, with floorplans about £1 each to produce, they are much more feasible for use on properties of all shapes, sizes and price ranges. Brian Farrell, Managing Director of Metropix, said, “We find that often agents are keen to include floorplans that stand out from the crowd, so we over a range of personalisation options free as part of a standard subscription. This includes adapting the colours of the plan to match corporate colours, plus the ability to add a logo as a ‘watermark’ on every plan.” But while 2D plans continue to be the best-selling, Farrell reports that more agents are looking for additional ways to di fferentiate themselves from their main competitors. INTERACTIVE FLOORPLANS Traditionally, many agents opted for a clear 2D floorplan accompanied by a selection of high quality photographs. Times are changing and the technology is improving, with many software packages now allowing agents to incorporate photos within a floorplan, enabling a house-hunter to click on the icon in the plan to see the view from within the room allowing people to immediately see the room decoration with layout and scale. This service is often available free as part of a…
Read More » -
The Negotiator Conference and Expo 2012
For the first time The Negotiator held a Conference & Expo on the same day – and at the same venue, The Hilton on Park Lane – as the ever popular Negotiator Awards. The Conference was sponsored by GMG Property Services Group, Homelet, Reapit and Fully Furnished and supported by ARLA, NAEA and NAVA. More than 30 service providers had stands on the day – with all possible needs catered for, from software to corporate magazines and window displays to furniture providers. Whilst the conference was packed with interesting speakers such as Jones Lang LaSalle’s Head of Research John Neale, presenter Kate Faulkner, ARLA President Jane Ingram, and Guy Charrison, President, NAVA; the programme allowed for plenty of time to visit the exhibitors. We were delighted with the response to our stand and have several new partners as a direct result of the day!” Toby Limbrick Network Auctions The Expo gave delegates the opportunity to meet new and old faces and see people they may have only ever have chatted to on the phone. As Harry Simons, Partner, MPL Interiors said of his company’s experience of the Expo, “It was a productive day and provided a great chance for MPL to meet new clients and catch up with many existing ones. Many thanks to the Negotiator team for organising a very well-run and successful Conference.”…
Read More »
