Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Foxtons’ marketing chief reveals his latest digital moves
Chris Kelly, Foxton's digital marketing chief, reveals the company's latest online efforts to capture vendor leads including a new tool.
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Zoopla withdraws from Facebook Marketplace four months after joining
Property portal Zoopla has withdrawn its 300,000 properties from Facebook's Marketplace platform just four months after signing up.
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OTM nearly doubles its branch count in just ten months using freebie deals
Property portal OTM now has 12,000 branches listing on its site ten months after its launched on the AIM stock market.
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Purplebricks UK profits jump but Oz and US continue to haemorrhage cash
Latest Purplebricks results for the past six months to 31st October 2018 show increasing revenue and profits in the UK and record numbers of LPEs.
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Rightmove rolls out 3D virtual tours on mobile app and adds tab to website
Rightmove has secretly rolled out 3D virtual tours across its mobile platform and added a tab on its main website after many years of opting not to actively promote the technology across all of its channels. In the past the portal has said it would only actively support virtual 360-degree tours when the technology gained more widespread adoption among estate agents, a threshold which now appears to have been reached. “Rightmove’s shift to making 360 virtual tours visible across mobile devices is a clear sign that the demand and engagement for and with 360 virtual tours is on the increase. This sentiment is mirrored by many other portals and agents across various other countries that 360 virtual tours are the future and its time to take to them seriously,” says Andrew Nicholls, CEO of 3D virtual tour supplier Eyespy360.com. “It’s really great that Rightmove have listened to what the market wants and acted accordingly. I’m delighted that consumers will now get to experience virtual tours anywhere at anytime.” One of the first agents to spot its virtual tours on Rightmove’s smartphone app is Base Properties, founded by Kristian Byfield. He says he noticed his 360-degree tours were available on Rightmove…
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Developer launches first upmarket property raffle platform
Find out how a young development company operating in London and the rest of the UK has launched a property raffle platform called Cadivus.
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Is it curtains for the crabs? Zoopla hires new marketing chief
Find out more about the new marketing chief at Zoopla Gary Bramall who has been tasked with freshening up its brand followings its sales to a US finance firm.
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TheHouseShop starts uploading its rental listings to Facebook’s Marketplace
Read how free-to-list portal TheHouseShop.com has followed Zoopla and OnTheMarket onto social media platform Facebook's Marketplace.
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TheHouseShop asks investors for £500,000
Alternative property marketing platform TheHouseShop has launched a public crowdfunding campaign to raise £500,000 and has already reached half of its target. The company, which describes itself as an ‘Amazon-style’ property sales and lettings service, claims to have listed three million properties since it started up two years ago and now values itself at £10 million, based on selling 4.76% of its equity. Last year it turned over £180,000 but made a loss of £700,000. The business was started up with £1.75 million in seed funding by former Citigroup global head Sebastien Goldenberg (pictured, above) and Nick Marr, who founded online estate agent The Little House Company. Property marketing It raised £254,000 last week from institutional investors on Crowdcube.com and is now seeking funds from private investors in order to expand further into lettings. TheHouseShop enables both estate agents and FSBO advertisers to share the same advertising platform, offering free listings and then hoping to upsell some 30 different services, including insurance, once they’re signed up. “Modern consumers want to see all their options in one place, but until now, none of the main players in the property market have delivered a platform that meets this demand. TheHouseShop is here…
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US property portal Zillow falters as it tries to sell homes direct
Read how a nosediving share price and estate agent anger has followed recent attempts by property portal Zillow to enable vendors to sell their homes direct.
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