Marketing

News covering the marketing of residential property, lead generation, buying and selling and business development.

  • Marketing

    OnTheMarket to have 17,200 branches listing by 2021, claims City broker

    Briefing document makes claim as portal's CEO claims it has been instrumental in reducing Rightmove's average number of leads generated per branch.

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  • Marketing

    OnTheMarket returns to radio with national marketing blitz

    Portal's strategy to spend big on promoting itself on media is paying off, its commercial director has claimed.

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  • rightmove
    Latest property news

    Rightmove chairman to step down as average agent monthly cost hits £1,000

    Annual results from Rightmove reveal increased profits and turnover as well as a looming reshuffle at board level.

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  • Latest property news

    Proptech firm to launch new property portal in England and Wales

    Three-year-old firm OneDome says its new property search engine will offer listing agents a free service, the potential to receive revenues and also plans to offer them equity too.

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  • Latest property news

    New free-to-list property portal launches in UK

    Residential People debuts with 1,490 houses, 203 flats and two developments in the UK.

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  • Latest property news

    Lettings platform hires Uber executive to grow business in UK

    New Chief Operating Officer for Spotahome is brought on board to emulate taxi apps' success in UK medium-let rental market.

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  • Latest property news

    OTM share price rises by over 40% in just two weeks

    OnTheMarket’s share price jumped by 5% yesterday as the company’s stock continues its two-week-long fightback which has seen its shares increase by over 41% to £1.02p. Since it went public on London’s AIM market nearly a year ago the company’s stock has enjoyed mixed fortunes, rising to £1.80 last summer but since then slowly falling away to 72p before starting its recent rally. City investors have begun taking the property portal’s claims seriously after OTM’s attempts to gain market share have begun to bear fruit, and reassured by the ending of its legal wrangle with Gascoigne Halman over its previous ‘one other portal’ rule. The residual non-competition issues relating to OTM’s legal claim against the estate agency remain to be resolved. Last week OTM revealed that it now has 12,500 listing branches which based on Local Data Company sector research suggests it has 70% of agents signed up. Earlier this week it claimed to have 80% of Zoopla’s listings and 60% of the whole market. “We are currently running advertising campaigns across national television and radio which complement our sustained heavy investment in digital marketing,” says CEO Ian Springett (left). “We are confident in our ability to deliver a market-leading,…

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  • Marketing

    Traffic to OTM hits all-time high as portal reaches 80% of Zoopla’s listings

    The number of visits to property portal OnTheMarket’s website and mobile phone apps hit a record monthly total of 23.5 million during January, four times the number of visits a year ago. OTM claims the significant rise in traffic has been generated by the millions it has spent on advertising over the past year including TV, billboard and online ads. Traffic is also being generated by the increasing size of its listings, which at 600,000 properties is 80% of Zoopla’s 739,265 and 60% of Rightmove’s 1 million properties. Some 12,500 branches now list on OTM. Its success so far has been based on inducing estate agents to sign up to the portal with introductory free subscription offers. Crunch time But crunch time has now arrived for the portal. Its enlarged sales force must now convert these ‘freebies’ into long-term, usually five-year-long, paying contracts which for some larger agent groups are being sweetened with free stock in OTM. The portal says it has just over 36.3 million shares set aside for this purpose. “Our strategy to grow rapidly the scale of the portal is working and these latest milestones indicate that attracting more property-seekers to view more properties, many of which…

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  • Zoopla research image
    Latest property news

    Zoopla reveals what vendors are looking for from agents

    New Zoopla research reveals that low fees and local presence are not the most important factors for property sellers when choosing an agent...

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  • Latest property news

    Move over Henry Pryor! Russell Quirk relaunches himself as PR guru and media pundit

    Former eMoov CEO Russell Quirk has set up a property PR firm called Properganda just four weeks after his old company went into administration.

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