Property CRM Street.co.uk has unveiled its first billboard campaign in a move to generate leads for their partner agents and to ‘finally advocate for great estate agents across the UK’.

The “Moving Made Magical” campaign has gone live across a network of high-profile digital billboards on key transport routes across the UK. The campaign aims to connect homemovers directly with tech-enabled local sales and lettings agents who use the Street.co.uk platform.

Giving estate agents on Street.co.uk their own promotional boost, the adverts show the industry is finally meeting the customer-first, mobile experience that movers have come to expect from modern businesses.

Changing narratives

In addition, the Street.co.uk homepage has been redesigned to feature a prominent branch finder. This new tool allows potential vendors to locate their nearest estate agent and request a valuation, delivering exclusive, high-intent leads to agents at no extra cost.

Street.co.uk’s Co-Founder, Heather Staff (main image insert), says: “For too long, the only advertising done to the UK public about our industry, was disparaging to estate and letting agents and implied a painful process.

“We think it’s time that narrative changed, and the UK public was made aware that great estate agencies do exist, the process can be tech-enabled, and there’s a way to easily find those agencies.”

Head of Marketing, Dave Smithbury, adds: “Our ‘Moving Made Magical’ campaign is part of a wider marketing strategy to change the narrative around the stressful nature of moving, and elevate Street.co.uk estate agents profiles in their local market.

“Not only do we invest significant sums in creating ground-breaking technology for estate agents, but by leveraging our team’s expertise we’re investing in marketing on their behalf, driving new vendor leads directly into their pipeline, free of charge.”