Proptech firm to launch new property portal in England and Wales

Three-year-old firm OneDome says its new property search engine will offer agents a free listing, the potential to receive revenues and also plans to offer them equity.

Proptech estate agency services company OneDome has announced that it is to launch a property portal in direct competition to Rightmove, Zoopla and OnTheMarket.

The company is best known for its viewings booking platform and other online agent tools but has knitted all these into the new portal, which is currently being tested in the South East of England but will soon be rolled out across the UK to consumers.

It is unusual because it employs a ‘free text’ box to enable searches rather than traditional input boxes and drop-downs.

Property searchers type in their property requirements as they would on Google and then are offered relevant homes for sale.

Unlike the other portals, will enable searchers to book viewings, make an offer, sign up a conveyancer and track their purchase to completion.

Marketing push

CEO Babek Ismayil (pictured, above), who founded the company in 2016, says he is working with one of the UK’s largest marketing agencies to promote the new portal. It will be free-to-list for agents but also share any revenues the company receives with agents.

Branches can either agree to let OneDome scrape their online listings or provide a feed. OneDome says it plans to offer agents equity in the venture if they agree to supply a feed and sign a contract.

“Listing on property portals is one of the largest lead-generation costs for agents and it is increasing every year,” says Ismayil.

“We are building the first search engine that not only doesn’t charge agents but pays them for their listing if we can monetise it. We make money when agents make money.”

OneDome has so far raised £9 million in funding and expects to raise more as the portal is rolled out.



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