Rightmove has revealed its latest trading results including on-track revenues, higher spend by agents and a scramble to put AI and tech development at it heart.

The portal says it remains on course for around 9% revenue growth in 2025, with operating margins close to 70% and average revenue per advertiser (ARPA) rising by £95–£105. Membership has increased by about 1%, although it has not revealed whether this is extra agents or developers.

Despite the current challenging conditions in the housing market, Rightmove says it is continuing to grow its income through product innovation and upgrades to higher-tier packages such as Optimiser Edge and Ascend. It also reported its highest agent retention in more than a decade.

And next year, it adds, will see a major step-up in technology spending (read full details here), with around £18 million allocated to AI development, cloud migration and product upgrades, backed by a new multi-year partnership with Google Cloud. Rightmove claims these initiatives will allow it to build out a larger digital ecosystem that will create “enhanced network effects, more efficient operations, and sustained double-digit growth.”.

AI is now becoming absolutely central to how we run our business and plan for the future.”

Chief Executive Johan Svanstrom (pictured) says: “AI is now becoming absolutely central to how we run our business and plan for the future. We are already working on a wide range of AI-enabled innovations for the benefit of our partners and consumers.”

The portal has recently launched AI-powered keyword search, digital valuation tools and predictive models that it says help agents identify potential vendors, and adds that the technology will make the moving process “smarter and smoother” for both agents and consumers.

8–10% revenue growth

For 2026, Rightmove is forecasting 8–10% revenue growth and 3–5% profit growth as it moves through what it calls an “investment phase”. The additional spending, it said, would support “double-digit profit growth” in later years.

Data from SimilarWeb and data.ai shows that over 70% of all time spent on UK property portals is now on Rightmove’s platform. Agreed sales are up 4% year on year, listings are at a ten-year high, and house prices are broadly unchanged on 2024 levels.

You can read the full report here.

Industry reaction

Anthon Codling, RBC Capital Markets.

“When founded, Rightmove was in the right place at the right time. It harnessed our love of homes with a growing love of the internet creating a business where 2+2=5,” he says.

“Yes the Group worked hard, but its timing blessed it with super normal returns. Once the train had left the station, the cash rolled in and the model worked on autopilot. Previous management teams sat back and enjoyed sitting in the shade of the magic money tree they had the good fortune to tend to.

“However, times have changed, and the current management want to take Rightmove to a new level, to harness AI in the way that the founders harnessed the internet.

“Rightmove profits have, in the main, grown each year, but these new proposals may be a case of two steps back to move three steps forward.

“Current FY2026-28 consensus is ahead of today’s guidance, the pressure will be on management at today’s presentation to explain why now is the time to take a step back and shake up the money tree, how they will get the balance right between pruning to promote growth vs cutting too far, and why this is the right next move.”