Google specialist company GeoCale has launched a unique tool that can help estate agencies improve their rankings in local searches for specific services or specific areas.

It does this by allowing clilent agents to directly feed keywords and phrases into the back end of the Google Profile algorithm via a unique API, which is not visible to the public.

This keeps profiles more relevant in the Google algorithm with the target search terms, ensuring they’re seen by more people who are actively looking for an estate agency in their area.

Huge strategic leap

With nearly 50% of searchers engaging with one of the top three businesses in Google Maps, Marley says appearing higher in search results can significantly increase valuation enquiries for estate agents from vendors who are actively searching.

“We’re delighted to be launching this unique functionality, which is live as of today,” he says.

“It’s a huge strategic leap for us, having invested significantly in the technology required to bring this transformative feature to our clients, but results so far have absolutely validated the investment that was required to develop this.”

we believe that it will create a huge point of differentiation and advantage.”

Marley adds: “As more and more potential vendors rely on Google to search for agents in their area, being in the top three of Google Maps for local searches has never been more important.

“Our unique new API feature helps estate agents improve their visibility and make sure they’re reaching the right audience ahead of their competitors.

“It really is a milestone innovation as far as our existing clients are concerned, and we believe that it will also create a huge point of differentiation and advantage for new estate agencies we onboard to the service moving forward.”