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Marketing
Google trialling direct property listings within search results claims expert
Mike Delprete has posted screenshots of what he claims are ‘for sale’ property listings inserted into Google's search results in some US property markets.
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Proptech
Proptech launches Google Maps tool to help estate agencies gain more leads
GeoCale Boss Ben Marley claims new feature can ‘significantly increase valuation enquiries for estate agents.’
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Latest property news
Will smartphones soon be the only way agents photograph homes?
New smart phone photography course launched to help agents take advantage of the latest developments in mobile technology.
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Latest property news
Former Deliveroo seniors launch Rightmove rival start-up that’s free for agents
Jitty uses artificial intelligence to read floor plans, photographs and descriptions of homes better than other portals, it is claimed.
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Nelly Berova
How to measure the success of your SEO
The success of your website depends largely on good SEO. Nelly Berova suggests four ways to improve your relationship with Google.
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Nelly Berova
What’s GA4? Search me… the new Google Analytics explained
Google is about to shake up the world of search with their new version of Google Analytics. You need to prepare for it, says digital marketing expert Nelly Berova.
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Features
Easy does it
It can feel like you need a degree to understand digital marketing but cherry picking some of these easy wins can make it feel less daunting, says Lisa Isaacs.
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Latest property news
Google investigated over claims it allows estate agents to game reviews
CMA is worried that Google is not doing enough to stop businesses including estate agencies faking reviews to boost their online ratings.
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Latest property news
Estate agency accused of paying for glowing Google reviews
Which? says London estate agency and over 40 other businesses all share the same positive reviewer, just one example of third parties gaming Google's review system.
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Features
Agent review sites – reviewed!
Agent review sites have become part and parcel of the agency business. You can live by them and die by them, says Andrea Kirkby. But what can you do about them?
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