Bulk investment deals drive up luxury London rents
Buyers from the Gulf and Asia are snapping up bulk deals for high rental returns says Beauchamp Estates’ Jeremy Gee.
The number of bulk investment deals in super prime London are on the rise, a luxury estate agent has revealed.
Beauchamp Estates reports that the values are pushing rents in the capital up to record levels.
Much of the deal activity is coming from Gulf and Asian investors purchasing multiple flats in new residential developments.
There have now been three major bulk residential investment deals in London in the past few months, worth a combined £80million, compared with just one bulk deal in the first half of 2025.
The Capital’s premium rental market is being driven by wealthy tenants from the Middle East, America and the domestic UK market, who need a London base.”
In one of the largest single rental investment deals done in London during 2026, Beauchamp Estates said it has sold nine apartments in The Pembridge development in Notting Hill in a single transaction worth almost £11million.
The Pembridge, on the corner of Notting Hill Gate and Pembridge Gardens, is a five-storey boutique development, part refurbishment part new-build.
It provides 19 apartments offering one to three bedrooms, located on a site that was part of the former London premises of James Keller & Son, the Dundee marmalade and cake manufacturers.
Big deals
The buyer, an Asian investor working in the hospitality industry, originally purchased a single apartment at The Pembridge as a rental investment.
Having tested the London lettings market with that first purchase, the investor via Beauchamp Estates, acquired the remaining nine apartments in the 19 unit building in a single transaction.
In the two other cases, multi-millionaire buyers from the Gulf acquired multiple luxury homes in apartment buildings on Curzon Street and Conduit Street in Mayfair for a combined value of £67.39 million.
Jeremy Gee, Managing Director at Beauchamp Estates, (pictured) says: “For landlords operating in the London market they are seeing rising demand, falling competition and rising rental values.
“The capital’s premium rental market is being driven by wealthy tenants from the Middle East, America and the domestic UK market, who need a London base.
“The latest Millionaire’s Letting in London Survey data shows that landlords with well maintained turn-key homes in sought after areas are in exceptionally good positions and can command and achieve great rental values with the additional benefit of low void periods.”
