The ‘stark’ disconnect between seller asking price expectations and market conditions has been revealed by new data published by TwentyCi.

At over a million, asking price reductions are now at their highest levels since 2019. But, according to the property data firm’s CEO, Colin Bradshaw (pictured), the most striking aspect is that the time vendors are taking to lower their selling price is the longest it has ever been during the same period.

The data shows that, so far this year, the average time it takes from listing a property for sale to its first price reduction is 79 days. That’s compared to 73.9 days in 2024, 67.9 days in 2023 and 60.4 days in 2022.

‘Significant disconnect’

Colin Bradshaw, TwentyCi’s CEO, comments: “The increase in price reductions has been widely reported. More significant is the stark disconnect we’re seeing between seller expectation and buyer appetite.

“The number of price reductions has topped 1 million in 2025, a clear indication that our homes simply aren’t selling at the price we hope to achieve for them. Yet the average number of days until the first price reduction is higher than it has been in 7 years.

Vendors are holding on for as long as possible to achieve their desired price, a price that is unrealistic and unaligned with the current market.”

“Vendors are holding on for as long as possible to achieve their desired price, a price that is unrealistic and unaligned with the current market.”

Of those who reduced their asking price, 29% did so in the first month of advertising, with a further 30% in the following month. Unsurprisingly, the Southeast reported the highest level of price reductions this year, where over 43% of listed properties experienced at least one.

The average discount being applied by vendors was 5.2% from the original price, or an average of £25,009.