Online agent YOPA has been investigated by the advertising watchdog just two weeks after being reported for potentially misleading claims on its website.
This time the London-based sales and lettings agency was reported by a member of the public for a mailshot sent to them that advertised its sales service but, they claimed, wasn’t clearly marked as marketing material.
After being approached by the Advertising Standards Authority (ASA), YOPA has now promised not to repeat the mailshot and that future advertising of this kind would be clearly marked as such in future.
YOPA has been reported five times since it started two years ago including three times this year and once in 2016 and 2015 all of which have been informally resolved, although this hasn’t deterred investors – both Savills and LSL have put substantial amounts of money into the firm.
Among the online agents, Emoov leads the pack for complaints to the ASA with ten referred to the watchdog so far including two serious complaints, one of which was upheld and another upheld in part, and eight informally resolved cases.
Not far behind it is Purplebricks, which has had been referred to the ASA nine times including five serious complaints upheld against it, and four informally resolved.
HouseSimple and Hatched have each been reported seven times. HouseSimple has so far attracted four serious complaints all of which were upheld or upheld in part, and three informally resolved cases.
Hatched has been reported five times for serious breaches, four of which were upheld, and two informally resolved cases. EasyProperty, which has been relatively light on the marketing and advertising front, has only been reported once, as has Sarah Beeny’s Tepilo, while EweMove so far has a clean sheet.