An estate agent in Suffolk has made assurances to the Advertising Standards Authority (ASA) that it will be more careful in future when advertising homes for sales within local holiday parks.
A single complainant contacted the ASA about a listing featured by Suffolk firm Nicholas Estates Ltd on Rightmove advertising a park home property.
They challenged whether the listing was misleading because it appeared not to distinguish between a park home and a caravan.
Although often not immediately different to the inexpert eye, the owners of each type have different residential rights and, for example, park home caravans cannot be year-round as a primary residence, whereas park homes can.
Also, many holiday parks are forced by local planning laws to close during February and March to conform to local regulations, something agents also need to make clear in adverts.
“We received assurances from the advertiser that they will give prominence to information that explains that the site cannot be used as a permanent residence, i.e. the site is closed and must be vacated between certain dates, and to exercise caution around the description of the homes as ‘park homes’ given the limitations that apply,” an ASA spokesperson says.
“The advertiser will also take care to ensure future ads for ‘park homes’ that cannot be used as a primary residence are upfront and clear with consumers about the limitations that exist.”