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London agent starts Airbnb letting service for landlords

Portico says nearly 50,000 people now 'host' in the capital

Nigel Lewis

Eighteen-branch London agent Portico has launched an Airbnb letting management service specifically for landlords as the number of hosts in the city approaches the 50,000 mark.

Robert Nichols Portico AirbnbManaging director Robert Nichols (pictured) says that despite the 90-day limit introduced by the San Francisco-based company, even “seasoned landlords are coming round to the fact that a combination of Airbnb and traditional tenancy will maximise their return on investment,” he says.

Portico, which was launched in 2015 and replaced existing brands Edmund Cude and Bushells, says there are now 48,017 active Airbnb hosts in London and that the average two-bedroom flat there generates £2,226 a month based on a 70% occupancy rates.

Portico claims its service will be able to achieve even higher occupancy rates for clients of up to 80%, and that landlords can expect to receive a booking within a week of listing on the site.

Airbnb logoAverage day rates for Airbnb properties in London range from £65 a day in Bexley to £224 a day in Westminster.

Portico is stepping into controversial waters – many agents and city housing professionals see Airbnb as a threat to supply within the existing private rental market, and several councils including Westminster have made their dislike of the website known.

Portico is also keen to highlight the price difference between Airbnb ‘hosting’ and traditional renting. Its research points to the former being £449 a month higher on average than longer-term lets.

“If your property becomes vacant in the quieter months, we recommend listing [a landlord’s] property on Airbnb and synchronising [their] tenancy to start a long-term let in the summer or late summer when demand from tenants and therefore prices are highest.” says Robert Nichols.

“It really does pay to get on board with Airbnb in the short-term.”

Read more about the Portico’s new service.

February 13, 2017

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