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Purplebricks USA gambles on expansion into Las Vegas and Phoenix

Hybrid agency moves into its sixth and seventh property market all within just nine months of setting up shop in the US.

Nigel Lewis

The unstoppable march of Purplebricks USA across America continues today after the hybrid agent revealed it is moving into two new property markets – Las Vegas in Nevada and Phoenix, Arizona.

The company has appointed a local agent to run these new operations, Marcus Fleming (pictured, below), who is to have the title of Regional or ‘State’ Director at Purplebricks USA.

He has 12 years’ experience of being a traditional agent running his own brokerage, Fleming and Associates, which continues to trade.

Marcus is a high-profile agent in the US and is often quoted in mainstream newspapers and magazines, including Forbes. He will report directly to US CEO Eric Eckhardt.

“We see tremendous opportunity in Las Vegas and Phoenix, as both markets have ideal demographics comprised of consumers eager to buy and sell homes while saving money,” says Purplebricks Group CEO Michael Bruce.

The company has been busy in the US over the past nine months since entering the market, launching initially in Los Angeles then San Diego, Sacramento, Fresno and then New York in January this year.

200,000 sales

Las Vegas and Phoenix are the logical next steps for the company, as they are on the list of America’s most active property markets; just over 200,000 homes are sold within the two cities every year.

In both Las Vegas and Phoenix the company will be repeating the fee structure it has pioneered in the US, which is a fixed up-front fee of $3,600 in addition to vendors paying the variable fees of the buying agent, and which is paid post-sale.

Read more recent news about Purplebricks USA.

 

June 15, 2018

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