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Regional report

Each month we visit three agents across the country to discover what is happening in their local market. This month we meet members of The Guild of Property Professionals in Wiltshire, London and Liverpool.

The Negotiator

Wiltshire property image
STATS: Average sold price: £256,000. Average sold price including new builds: £271,000. Average rental price: £850 pcm. Average viewings per month: 30


Louise Burrows - Charles Faye Estate Agents - imageLouise Burrows, Managing Director
Charles Faye Estate Agents

We are hearing that nationally, the outlook for property transactions in the UK is quite negative, but here in Calne (SN11) we have experienced a 44.8 per cent growth in the number of transactions over the past five years, with an 11.7 per cent increase in the average sold price.

Having said that, it is clear that all estate agents are under pressure on fees and we are seeing competitors who are overvaluing property and under valuing their fees, leading to a higher number of price reductions and increased fall through rates from weaker agents in the town.

Our stance is to be selective with the properties we market and give honest, knowledgeable and professional advice to all of our clients. With this mantra, we have achieved the lowest fall through rate and lowest number of price reductions in the area, whilst maintaining a high volume transaction sales with a strong competitive fee.

Lettings continues to go from strength to strength, with an increasing number of properties transferring from our competitors. The reason for this is that they are currently experiencing poor levels of service, with nationally based call centres, and want a local individually tailored service from our highly experienced team with over 40 years combined experience.

However, our thoughts are that a large majority of landlords may consider selling if fees are passed on to them as we are unable to charge tenants.

We are proud members of Guild of Property Professionals and make sure that all customers are treated with the utmost courtesy and respect. We have passed the Guild’s Associate Training Qualification and can proudly state that we are the only Trading Standards approved agent in the town.

As a local independent estate agent, we couple local knowledge with a team of highly experienced individuals who are armed with the latest industry technology to ensure that we maximise the selling opportunities for our customers.

With many years of experience, Charles Faye Estate Agents has built many strong and loyal relationships across a large area, developing – and maintaining – its reputation as one of the most respected agents in town, something the team continually strives to build on with real enthusiasm and vigour.

Property for sale: Church Road, Heddington – £674,995

Herne Hill property image

STATS: Average sale price: £650,000 across flats and houses Average letting price: £1200 pcm Average number of personal recommendations per month: 4


Wendy Peterman - Petermans - imageWendy Peterman, Managing Director
Petermans Estate Agent

Herne Hill has managed to stabilise and maintain values over the last few months. We have seen a slowing down in the market but if property is priced correctly, sales are still going through at an acceptable level.

The lettings market is buoyant. Traditionally this time of the ear is good for us but over the last few months we have seen rents increase and landlords having no void periods.

The Herne Hill sales market is kept buoyant due to its location and style of property. We are Zone 2, so good for transport, have excellent local schools, not only Dulwich College, Alleyns and James Alleyn private senior schools but also the Ofsted rated Outstanding Charter Senior School. For younger children, we have a Judith Kerr German school as well as the Dulwich Village Hamlet school, St Jude’s and the Dulwich Infants school. With lots of green spaces such as Brockwell Park and Lido, which not only provide parkland but many different events over the year, Dulwich Park and Lake, the acclaimed Herne Hill market as well as the Carnegie Library and Ruskin Park there are plenty of outside activities available as well as the now well-known Herne Hill Velodrome for anyone interested in cycling.

There are many flats in the area that are ideal for buy to let investors, a large number of these being Share of Freehold which is also attractive. Most are period conversations and are attractive to professionals, couples or sharers, working not only in Central London but Shorditch and Canary Wharf as the London Overground at Denmark Hill is also close by.

With Herne Hill BR running to Victoria in just seven minutes and the Thameslink going all the way to Luton via the City, as well as Brixton underground just a bus ride away, transport is a massive benefit in this area. Herne Hill is a leafy suburb offering, apart from the transport links, lots of excellent restaurants, bars and cafes and a good variety of local shops and the great thing is if you want step outside that leafy quietness, both Brixton and Camberwell are either side of us for a more urban side of the area.

Property: Deronda Road : https://petermans.co.uk/properties/ deronda-road-london-se24/

Liverpool Property Solutions - LPS - agency image

STATS: Average sale price: £163,000. Average rental price across Liverpool: £625pcm Average commission: 0.75% of sale price.


Joseph Gervin - LPS - imageJoseph Gervin, Director

London Property Solutions has offices in Liverpool, Northern Ireland and London. Our main endeavour is linking investors to high yield property investments in Liverpool and the North West. 10 years on since the historic European City of Culture Liverpool is a thriving regional city with a strong emphasis on attracting business, events and students to the locality.

The “Northern Powerhouse” has attracted strong interest and investment to the area, with this inwards drive comes demand for property, and that’s where we specialise. We have a strong sales team but we also specialise in lettings and work with some of the UK’s largest landlords, including PLCs, in sourcing vetted and referenced tenants.

Liverpool regularly hosts large events such as the International Business Festival, Netball World Cup (in 2019) and Manufacturers Leaders Summary. There is an ever expanding tourism industry with Cruise Liners almost a daily stop off now and a large airport with many strategic locations across Europe.

There are a number of property hotspots in Liverpool with the Kensington and Bootle / Sefton areas showing strong year on year rises. The traditional investor and desirable areas such as Wavertree and Aigburth continue to have robust investor attraction.

At the heart of Aigburth is Sefton Park and the ever popular Lark Lane with its array of cool bars and restaurants. Proximity to the airport, trains and the City Centre makes this suburb the go to place for young professionals, families and students. The City Centre is booming with cranes a regular site in most areas. With around 70,000 students, there is a demand for state of the art cool developments to service demand. Young professionals continue to be attracted to the City with its friendly banter, history (The Beatles, The Docks, 19th Century capital of global trade, Liverpool / Everton FC, The Three Graces et al) great nightlife and strong sense of community.

With historic businesses based in Liverpool coupled with trendy start-ups and tech industries, job creation is creating demand f or Liverpool properties. The Baltic Triangle is deemed one of the UK’s best growth areas and LPS have been involved in not only promoting “the Baltic” but also involved in site sales, flat sales and hundreds of lettings per year.

October 2, 2018

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