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Rightmove to introduce big changes to agents’ property details pages

Portal says it has already introduced them at its oversesas business and that the pages are quicker and generate more leads.

Nigel Lewis


Rightmove is upping its game with an overhaul of its website as its discounted fees period comes to an end this month following the Covid lockdown.

This is designed, it claims, to increase estate agents’ branding and details within listings and featuring better video content.

The portal says agents will soon notice extensive changes to their property details pages following consultations with the industry.

These changes are already evident on its overseas property pages which have been used as test-bed for the modifications since May, and will be introduced within its main website for lettings next week and for sales properties later this year.

Key differences

The key difference appears to be that there are now three pictures for browsers to look on the main property details page, extra space on this carousel for videos to play and that the agent’s contact details and logo remain on the page as browsers scroll and up and down the page.

The portal also says the new-look pages are also faster than previous versions, and that they are prompting visitors to send more enquiries thanks to a new Whatsapp option on its mobile app.

Rightmove says agents can preview the new look pages now and give feedback, before Rightmove starts testing with a small number of users from next week.

“Initial results from the Overseas launch shows home-hunters are spending longer looking at the pages, engaging more with video, sending more enquiries and sharing more properties,” a Rightmove spokesperson says.

August 5, 2020

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