Former Emoov boss and now PR guru Russell Quirk has claimed that estate agents in the UK should thank him and the other pioneers of the online and hybrid model for their lack of success online.
The comments, which Quirk admits are controversial, were made yesterday during a podcast with Mark Worrall, founder of agency Love2Move and Sam Hunter, founder of property data firm Homesearch.
Russell Quirk says the past fifteen years of online estate agency development that has seen millions of pounds of investor cash burned was ‘an experiment’ that he and other pioneers such as Mark Readings and Graham Lock of HouseNetwork and Adam Day of Hatched now put down to experience.
“Estate agents all over the UK owe us all a big debt because we’ve shown that the online model doesn’t work and therefore that it’s not a threat,” he says.
“We’ve also demonstrated how the work we pioneered around technology including centralisation, operation efficiency and marketing can be taken on board by traditional agents, and we’re seeing that happen with full-fee companies such as Keller Williams.
Our loss in the industry’s gain.”
Quirk, who is now also a stakeholder in a Keller Williams franchise, predicts during the podcast that Purplebricks will eventually be the only hybrid agency left standing and that it will achieve the 10% market share that its CEO Vic Darvey recently claimed it would.
To listen to the World Class Agency podcast Quirk appears on, visit its website or listen via the Apple, Google and Spotify podcast platforms.