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SDL Auctions – online record – breaker

The Negotiator

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On the 100th day since the lockdown began (1st July), SDL Auctions became the UK’s most successful live-streamed online auctioneer. The auction saw a return to the rostrum for auctioneer Rory Daly, who shared the role with managing director Link to Auction NewsAndrew Parker. The action was recorded for BBC’s Homes Under the Hammer.

“Our live-streamed auctions have proved a huge success,” commented Andrew. “It has enabled us to break down geographical barriers and sell properties far beyond our previous area of operation. We had more than 1,000 registered bidders for this auction which would be an unthinkable number of people to have in one room in the current situation, so we are in no rush to return to the auction room just yet.”

A West Midlands lot which attracted a great deal of attention from buyers was the former Magistrates’ Court in Horninglow Street, Burton-upon-Trent.

The spectacular Grade II Listed building, designed in the English baroque style, retains its original features including the magistrate’s bench, glass dock and a landmark leaded dome. Bidding was tense and the property sold for £525,000 from a guide price of £375,000.

Andrew said, “It was a rare opportunity to purchase a piece of the town’s history and we look forward to seeing what the new owners make of it.”

Link to Auction NewsLouise Jefferies, Commercial Director at SDL Auctions is encouraging estate agents to take a positive step to boost their income sooner by partnering with an auctioneer. She said auctions are a lifeline for agents under pressure after months of enforced inactivity. “Even though the market is finally picking up for estate agents, it could be many months before they see a real increase in their income.


August 3, 2020

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