A video laying bare the best and the worst of one SW housing market’s agents has been published by property website BestAgent.
The video is unusual because it films every aspect of a single property sale from the vendors point of view, warts and all.
Filming the experience kicked off when one of the firm’s team, Samantha Westlake (main picture), decided to sell her house on the outskirts of Taunton in Somerset and record her experiences choosing and then instructing the best agent.
The short film illustrates how picking the ‘best local people to sell a home’ based on knowledge, communication skills, experience and personal abilities is, in the vast majority of cases, more important than brand.
During the video Westlake emails 18 local agents to invite valuations over a 48-hour period, 11 of whom accept.
This ‘secret shopper’ exercise then films their anonymous viewings with Samantha at the property, during which a broad range of sales techniques are revealed, including ‘having sold the house previously’, ‘being the director of the company’, and revealing a ‘potential buyer already in the wings’ ready to do a one-off viewing prior to instruction.
Their valuations range from £240k to £295k and, after the gruelling two-day valuations bonanza, Samantha picked Amy Dodd (pictured) the local Ewemove franchisee helped by her boss, BestAgent founder Charlie Lamdin – despite a last-minute wobble about which one to go with.
Her choice – in an admittedly super-hot local market last November – proved the correct one.
After inviting offers in the region of £275,000 and several frantic days of bidding by multiple potential buyers from 12 viewings, she accepted a £300,000 offer two weeks after instruction.
“It’s a perfect example of how when you find that agent who is better than all the rest you can get over asking price in a very short space of time,” says Lamdin (pictured).
The sale on the three-bedroom property completed at the beginning of February – ten weeks after the original valuations.
Samantha adds: “I certainly didn’t choose my agent based on the brand – I don’t like the Ewemove branding – it was solely based on the agent”.