Property Raptor, based in Hong Kong, has launched the first global property software CRM for estate agents, enabling participating firms to hook up with other agents and portals around the world and market their properties.

The online and smartphone based service has now signed up several UK estate agents with global networks to use its Salesforce-based CRM and is now making a push into the wider UK market. This includes Daniel Daggers, who has established his own estate agency after leaving Knight Frank last year.

CEO, Justin Lau, commented: “Yes, we are a global platform that can adapt to local markets, but what we really do is help agents be more efficient, close more deals, do more business and both connect with and understand their clients better using data and AI technology. “We are unique in the way our CRM treats property, listings and clients and how it approaches marketing for estate agents.”

The platform says it is competing on price as well as functionality and says its £40 ($50) a month per user cost is half of some competitors.