advertising standards authority
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Latest property news29th Jan 20200 2,821
Mortgage broker gets into ‘hot’ water over saucy magazine ad
Habito was reported to the ASA over the ad, but the complaint was dismissed after the watchdog said the ads were more fun than explicit.
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Latest property news4th Dec 20190 2,215
Flatfair wins ‘battle of the claims’ after being referred to ASA by competitor
But war of words between the two companies is likely to continue as each claims its model of landlord deposits is the safest or better regulated.
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Latest property news14th Nov 20190 805
Reborn eMoov insists it is co-operating with advertising watchdog over out-of-date reviews
Relaunched hybrid estate agency eMoov says it is complying with a request from the Advertising Standards Authority (ASA) to remove Trustpilot and Google reviews relating to its previous incarnation.
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Latest property news13th Nov 20190 2,190
Rightmove referred to advertising watchdog over London Underground posters
ASA says claims by three complainants that 'every second someone contacts an estate agent about a home on Rightmove' were not misleading.
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Latest property news28th Aug 20190 1,830
When is a park home not a caravan? Rightmove advert muddies water
Estate agent promises to be clearer in future about status of 'park homes' it advertises for sale on the portal.
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Regulation & Law17th Jul 20190 780
Sequence changes Rightmove listing after complaint
Estate agency chain Sequence must update its property listings faster when properties are no longer available to buy, the ASA says.
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Latest property news20th May 20190 2,112
Shock rise in complaints about estate agency adverts during 2018
The Advertising Standards Authority watchdog says both the number of complaints and cases jumped last year compared to 2017.
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Latest property news17th Apr 20190 1,955
Can estate agents use portal intel to make ‘No.1’ claims any longer?
Complaint over 'No.1' claim by Preston-based estate agency is upheld by Advertising Standards Authority.
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Latest property news21st Nov 20180 1,776
Estate agency told to remove ‘rent guarantee’ claims from website
A sales and lettings agency that advertised a rent guarantee service to landlords on its website has had a complaint about its claims upheld by the Advertising Standards Authority (ASA). The ruling means agents who advertise ‘rent guarantees’ must be much clearer about the service they offer if they want to avoid being referred to the ASA. London two-branch sales and lettings agency www.victoriaknight.co.uk, which is owned by Smartinvest Capital Ltd, published an advert on its website offering “the assurance of a fixed monthly rental income without all the hassles involve in being a landlord”. “Find out more about our Rent Guarantee service and the terms and conditions” the ad went on to say. Someone complained to the ASA, challenging whether the claims within the ad were misleading because they suggested rent would be guaranteed in all circumstances, and did not make clear the limitations that applied to the service. Sub-letting In its response to the ASA, SmartinInvest explained that it in effect became the tenant of the property and sub-let it and that landlords saw the full terms and conditions of the deal before signing up. It also said that landlords were covered by insurance that guaranteed rent and…
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Latest property news7th Nov 20180 1,373
London estate agent changes website after complaint about tenant fees
Read how four property companies have changed their advertising material this week following complaints to the Advertising Standards Authority.
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