FocalAgent
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Proptech
Ten proptechs to be integrated into Zoopla’s Alto platform
Alto, the cloud-based software for agents and part of Zoopla, has integrated with five proptech partners with a further five coming soon.
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Latest property news
GDPR compliance checker
A leading property marketing platform has launched a service that automatically enhances property photos taken by agents to create more professional images. PropertyBox from FocalAgent upgrades images but also blurs out faces, car number plates and personal photos to keep images GDPR compliant. The challenges of keeping property photos compliant came to light last year during a BBC investigation when an agent in Devon was forced to apologise after material within a virtual tour it uploaded to the portals included the home owner’s sensitive personal information. FocalAgent says its new app also creates professional-looking images in seconds and enables smaller estate agencies to reap the benefits of high-quality visual content. The photo makeover service, which uses advanced digital tools including artificial intelligence, provides vertical correction, brightness adjustment, colour enhancement, shadow boosting and blue-sky replacement. FocalAgent Chief Executive and former Purplebricks UK boss Lee Wainwright adds, “Rather than wasting precious hours editing their photos, PropertyBox does all the hard work for agents and, with an instant turnaround, helps them get listings live faster. “This frees agents up to get on with what they do best – attracting more potential buyers, making more sales and winning more instructions. We know it…
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Latest property news
Property platform launches photo service that checks images for GDPR compliance
FocalAgent's new PropertyBox tech is designed to offer smaller agents the ability to upgrade images and blur out any sensitive information.
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Latest property news
Proof positive – proptech and digital marketing works
Survey shows properties marketed with professional photography, floorplans and 360° tours, with Facebook ads and premium listings, sell 48% faster.
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Movers & Shakers
Supplier appointments
Property data specialist, Sprift, has appointed Sian Read into the newly created role of head of customer experience (CX)...
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Latest property news
Zoopla estate agents offered free viewings service as Covid rules tighten
Portal has teamed up with FocalAgent to offer both 2D and 360-degree virtual viewings to buyers.
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Latest property news
Former Purplebricks CEO spells out challenges for UK estate agency
Lee Wainwright, who led Purplebricks in the UK for 15 months but now works for industry supplier FocalAgent, spells out how he sees the industry's future.
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Features
Altered images
Appealing photography can win you instant interest and lead to sales, and there are clever ways to maximise that appeal, says Lisa Isaacs.
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Features
Visual marketing
The fast pace of technology in online property marketing is reducing the need for actual viewings, says Lisa Isaacs.
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