Lisa Isaacs
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Marketing
why estate agency branches matter, even in a digital world
Agents with High Street branches have a unique brand-raising, trust-gaining opportunity. Now is the time to edge ahead with a new look, says Lisa Isaacs.
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Features
Why estate agents’ websites are important tools once more
Agent websites used to play second fiddle portal listings, but that's all changing. Lisa Isaacs looks at how they can generate leads, capture data and use analytics to influence content.
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Features
Switch on to utilities
With bills rising faster than inflation, Lisa Isaacs explores the benefits for agents offering utility comparison and switching services to homemovers.
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Features
Professional protection
Legal action taken against your business could be a disaster, says Lisa Isaacs, so having really good Professional Indemnity (PI) is as important as it gets.
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Features
Protect and survive – landlord and tenant insurance
Insurance policies to protect landlords’ income and their properties are essential in today’s market, as Lisa Isaacs explains.
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Features
Sofa, so good? Lets talk furniture
Take a seat. Let’s talk about furniture. It’s probably not on the top of your marketing tools list but maybe it should be, as there’s money to be made, says Lisa Isaacs.
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Features
Visual marketing
The fast pace of technology in online property marketing is reducing the need for actual viewings, says Lisa Isaacs.
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Features
Are High Street branches becoming less relevant?
PwC decribes the ‘new reality’ – a consumer landscape where people prefer to shop online, and, increasingly, eat, drink and entertain at home. So, asks Lisa Isaacs, where do estate agents feature in the future of the High Street?
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Features
2019: signs are good!
Signboards, magazines, flyers and business cards. These methods of traditional marketing are still being ordered every day – even in this digital age.
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Features
How to recruit staff cost-effectively in the digital age
We’ve moved on from circling newspaper ads with a red pen to a highly evolved recruitment process. Lisa Isaacs reviews the new routes available to employers and job seekers.
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