marketing
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Features
UK’s specialist property portals taking on the big three
Visitors from space probably think that the UK has just three property portals – and that those portals have taken the place of estate agents. Not true...
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Features
Learning LinkedIn: simple etiquette
It’s a great platform for business, but, says Tara Dulake, you need to understand the protocol and behave accordingly.
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Features
How to win a property industry award
Any Oscar winner, says Jerry Lyons, will tell you that winning an award is a great career move (when the organisers call out the correct name!)
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Features
Why agents must measure their digital marketing
One in every three estate agents Nelly Berova meets, invests in digital marketing but doesn’t know what results they get. And that’s rather worrying.
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Features
Bad press? Just don’t say “No comment!”
In any business things can and do go wrong. Property PR expert, Jerry Lyons, shares his views on how to avoid a small drama becoming a crisis.
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Features
How to turn your website’s visitors into vendors and buyers
How can you increase repeat visits to your website and conversions? Nelly Berova has some top tips that are easy to follow and cost effective.
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Features
What’s happening in the digital advertising world this year?
Augmented Reality and Virtual Reality have started a demand for more informative and immersive content.
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Features
Has print marketing turned its last page?
With the strong presence of the property portals it’s becoming increasingly rare for house hunters to find their home via a newspaper advert, but, says Joanne Christie, print is far from dead.
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Features
Quick guide to: virtual reality viewings
You have a great business, but do you have the vision to take it to the next level? Look into the future, it is virtual reality technology, says Tara Dulake.
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Features
Why every agent’s online marketing should be razor sharp
Barbers have a penchant for the cut-throat razor – and now it seems the same can be said for the estate agency business, as the old-school agents get left behind, says Adam Walker.
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