marketing
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Features
Are estate agent blogs really worth the effort?
Blogging can demonstrate your expertise at every stage of a potential client’s buying process, says Nelly Berova. Here’s how to create content that converts.
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Features
Have estate agency boards had their day?
Agents love them, residents have mixed feelings, but, as Joanne Christie discovers, sales and lettings boards still win clients and sales!
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Latest property news
ZPG flexes muscles as OTM battles on
ZPG reports that 40 estate agent branches left OnTheMarket.com (OTM) and returned to listing with them over two weeks in October.
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Features
How to use social media to get your blogs read
If you make it easy to share your content, says Tara Dulake, you’ll find it will be shared… and shared again, saving you time and raising your profile.
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Features
The 3 rules of winning the digital marketing game
Houses don’t sell themselves, says Joanne Christie, but an effective online marketing strategy could net those buyers and bring in more sellers.
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Agencies & People
Fine and Country returns to TV advertising
Fine & Country is re-launching its story-telling TV advertising campaign advert following the success of their advertising campaign in March. The re-launch will run from this September until the end of October. This time the TV advertising campaign gets snappier – with a ten-second advert rather than thirty-seconds. The advert will run again on More 4, Home, 4oD and two new channels Drama and Yesterday. Using the theme of ‘story telling’, the advert focuses on the importance of choosing the right agent who understands how to turn a home into a bestseller. The original thirty-second version of the advert will still be available on the Fine & Country website and YouTube channel. That version shows different life events that happen inside the home, from an exciting birthday party, to the everyday happiness like being with the family dog and a little girl playing in her bedroom. “This is an exciting time for Fine & Country,” said David Lindley, CEO of Fine & Country. “Brand awareness has increased by over 5 per cent within the first three months of the first advert running, and has been viewed over 13 million times. We want this figure to keep growing.” The story telling style…
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Features
Are aerial drones for property marketing taking off?
Drones are becoming a popular marketing tool for agents operating in prime rural and seaside areas, so how do you get in on the aerial action, asks Nigel Lewis.
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Features
Touch screen technology in the high street
Traditional marketing via photos-in-the-window on the high street is being challenged by new touch screen technology, as Sheila Manchester discovered.
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Latest property news
James Stevens – licensed to fly
Unmanned aerial vehicles (UAVs), also known as drones, are becoming a key asset to estate agents, enabling stunning aerial photography and videos, enhancing particulars for more successful marketing. But there are safety rules, underpinned by UK law and anyone flying a drone for commercial purposes is required to obtain a licence from the Civil Aviation Authority (CAA). James Stevens, owner of Stevens’ Estate Agents in Okehampton, attended an intensive three day course, a theory exam and a flight test to become qualified and obtain permission from the CAA to fly a drone. James says, “I know of others in the area that operate drones commercially without a licence – or, therefore, insurance. They are endangering the people and property below their aircraft. Aerial photography can make all the difference to the marketing of a property but it needs to be done safely, with the appropriate licence and insurance.”
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Features
Crucial connection
Almost everyone uses mobile devices now – for work and for fun, so, asks Tara Dulake, “Is your social media engagement mobile friendly?”
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