marketing
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Features
Why ‘old school’ marketing techniques still work
Don’t go exclusively digital just yet… Lisa Isaacs discovers a hive of activity and innovation in printed collateral and sign boards.
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Features
How to use video marketing in 2020
With Christmas just around the corner – not to mention a festive election – you might find December is a bit quiet. The perfect opportunity, then, to hone your video strategy, ready to make an impact in the New Year. To help you get started, here are five ways estate agents can use video to engage audiences: 1 Let’s talk about you Video is the perfect way to showcase your agency – but we’re not talking stuffy, corporate films. Create an ‘about us’ video that shows the personal, authentic face of your business. Go behind the scenes for an intimate look at how you operate, don’t be afraid to add humour (but maybe avoid the Christmas party). TIP: Don’t look directly into the camera – it can appear sinister and unnerving. Look over the shoulder of the person filming. Introduce your team – so new customers know who will be helping them buy, sell or let their homes and put a face to the name. Show them at work, with customers or looking round a property. Some people will feel awkward at first, so shoot plenty of footage while they get comfortable. You can edit it down to choice soundbites…
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Latest property news
Jamie Lester launches consultancy to help developers
Jamie Lester has launched Jamie Lester Consultancy, an advisory service providing expert sales and marketing strategy advice to property developers. Jamie Lester Consultancy provides comprehensive strategy advice including sales, marketing, branding, placemaking, social media and PR for new homes. The service ideally begins at planning stage, advising throughout the whole journey, from building the right product through to pricing correctly when it comes to the selling stage, and everything in-between. The service is tailored to individual needs, and clients can choose the elements they require. Jamie says, “Having worked on both sides of the sales fence – as an estate agent and on behalf of property developers – I wanted to launch my own consultancy to use every part of my professional knowledge. I know what to do, but more importantly, what not to do, and I love to share my experience to help developers not only stand out from the competition, but most importantly, sell their properties at a profitable rate.”
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Features
This is the worst article about headlines ever written
See, it got your attention. Whether you’re using digital marketing to target vendors and landlords, or to promote your properties to prospective buyers and tenants, headlines matter says Nelly Berova.
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Features
Video – dawn of a new age
Getting a potential buyer to browse your site is one battle, the next is to engage and keep them there. So have you considered videos or virtual tours? Richard Reed reports.
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Features
Misinformation, infestation and compensation
The Property Ombudsman (TPO) Katrine Sporle, was asked by potential buyers to review a case concerning the marketing of a property.
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Features
How to understand: Content marketing
The battle for attention online is evolving rapidly and you need to keep up to stay ahead. Nelly Berova looks at what’s coming next.
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Supplier advice
Why Live Chat matters, and what to look out for
Live chat is increasingly the preferred communication channel online, and all types of businesses now offer this communication channel as standard.
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Guest Blogs
Why the UK property market needs to embrace the social media habits of its US counterparts
My time in the U.S. really opened my eyes to ways I might be able to incorporate some of their ideas into my own business in the UK.
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Supplier advice
The keys to success in the ‘feedback economy’
Anthony Gaskell, Director of Reputation.com, explains how to make customer feedback work for you and attract new clients to your agency.
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