websites
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Features
How to play the great Google game
All agents want their website to be numero uno on Google, so, asks Andrea Kirkby, how do you do it?
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Features
Is your website on track?
If not, don’t invest in digital marketing! A strange thing for Nelly Berova to say, but she knows what she’s talking about.
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Features
Revealed: what estate agency websites should REALLY be about
Is your website dynamic? Jane Gardner says that it should be… and it can be! With her estate agency experience, Jane has some great advice.
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Marketing
Do you measure up?
Curiosity definitely did not kill the estate agent! Maybe you’ve just invested a fortune in a stunningly designed website and you’re convinced it’s generating valuations for you. Great! Or maybe you suspect it’s not so good and you’re about to upgrade in order to win some instructions. Or maybe you’re just curious to know the truth. You’ve looked at your Google Analytics, so you know how much traffic you have. 6,500 visitors last month, viewing an average 5.5 pages each. Fab, you think. And you know that 35 per cent of your traffic visits on a phone. Great? Well, maybe. It’s certainly better than last year; you had 28 per cent last year. But the truth is you have no idea if these numbers are good or bad, and if they’re helping build your agency, relative to the agent down the road. Do they have more traffic? Do they get more customers from Google than you or engage potential vendors more deeply? Are you missing a trick, or performing really well? Frankly, anyone who cares about winning more instructions in their local market, needs to understand how their principal marketing vehicle is performing, so you can work on improving it…
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Marketing
One site fits all
As the digital face of your company, a good cross-device website is now a must for all estate agents, as Marc Da Silva reports.
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Marketing
Adaptive content
Anna Macleod, Head of Marketing and Communications at Kinleigh Folkard & Hayward, looks at why estate agents now need to adapt their content to reach a wider audience.
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Features
Focus on the money!
“Everyone does their search on the portals, I don’t need my own site.” This, clearly, is nuts, says Jeremy Tapp.
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Latest property news
Zoopla launches new radio advert featuring Phil Spencer
Zoopla is launching a brand new radio advert featuring a mini hip-hop track by British rap artist, Ty, and, err, property expert Phil Spencer, who together rap about the property portal. The new adverts will air across 40 radio stations nationally, including Capital FM and Heart FM, with a view to building on the success of the existing ‘Smart’ radio campaign, as well as Zoopla Property Group’s (ZPG) national print and outdoor advertising campaign. Spencer learnt to rap in less than three hours, taught by Ty, and he executed the ad in just one take. You can now listen to the new ads online and vote for your favourite version and find out how the ad was made at zoopla.co.uk/smartsounds. Alex Chesterman (left) Founder & CEO of Zoopla Property Group said: “Radio is a great medium for us which is why we’re extending our campaign and have launched a new stand-out ad using Phil Spencer. We’re committed to driving property consumers to our websites on behalf of our members and this addition to our comprehensive national radio campaign ensures that consumers understand the benefits of using Zoopla which ultimately benefits our members.” ZPG last week confirmed that traffic to its…
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Features
Your site – style over substance?
An attractive, engaging website is an essential element of any business in the property sector, but it must meet minimum legal requirements. Many businesses are unaware of the law on websites, mistakenly believing that the rules only apply to e-commerce sites and those selling to consumers. A UK registered company website must display the company name, place of registration, registered number and address, along with details of any regulator, with the VAT number where appropriate. For sole traders and partnerships, the principal business address must be shown. COOKIES In 2011, the laws governing the use of cookies changed, requiring users to now consent to their use and whilst certain ‘strictly necessary’ cookies do not require consent (such as those used for shopping baskets), it’s safer to assume permission is needed, even if it is just to count visitors. The law does not only apply to direct sales sites. It applies to you.” WEBSITES With more sites capturing contact details from visitors, to use in marketing campaigns, most compliance issues revolve around the collection, storage, use, sharing or selling of this personal data. Whilst there’s no problem emailing individuals in relation to their original enquiry, they must be able to unsubscribe…
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