Zoopla hermit crab
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Latest property news
Zoopla apologises for ‘me too’ hermit crab advert after it whips up Twitter storm
Zoopla has apologised after the latest version of its hermit crab advert campaign whipped up a Twitter storm and prompted one member of the public to complain to the Advertising Standards Authority (ASA). The ad (pictured, right), which is currently running on the London underground and features a line of hermit crabs each answering “Me too” to the statement “I’m selling my house on Zoopla”, upset many people on social media because of its unintended link to the global #metoo movement triggered by the revelations of sexual harassment within the Hollywood film industry. Hundreds of people took to Twitter to vent their anger, calling out the portal for “for misrepresenting the hastag #metoo” as one post put it, and that it was in “poor taste” and “repulsive hijacking”. But following the complaint to the ASA, a spokesperson for the advertising watchdog disagreed, saying that “while the ad does use the phrase ‘me too’ we consider that viewers of the ad are likely to interpret its use as the crabs all agreeing to sell their houses on Zoopla, rather than a reference to recent sexual harassment claims and the resulting #metoo campaign”. Several Twitter accounts also rose to the defence of the…
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Latest property news
Zoopla TV ad gets its claws into the property market
The new Zoopla TV ad has been released. And it’s got legs. Plenty of them. And the stars are hermit crabs with model homes stuck to their backs. Hermit crabs, it seems, are the only creatures that move house more than humans. Rather than struggle with the elements on Brighton beach in January, Zoopla’s ad agency 101 enlisted the help of David Attenborough’s director of photography Doug Allan and trekked to Costa Rica to find appropriately qualified and one assumes, Equity-licensed actors to star in the film. Zoopla’s Chief Marketing Officer Gareth Helm says: “This is an exciting moment for the Zoopla brand, which has long been associated with helping consumers to make smarter choices when it comes to moving home. “We are looking forward to revealing our fresh take on the topic and to showing how even the house-moving experts of the animal world – who, quite literally, carry their homes on their backs – can benefit from all the tools and advice that Zoopla has to offer. “The launch of our new campaign and the use of hermit crabs, who themselves are moving experts, provides an ideal platform to talk more about the evolution of Zoopla. We expect…
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