Zoopla TV ad gets its claws into the property market

The new Zoopla TV ad has been released. And it’s got legs. Plenty of them. And the stars are hermit crabs with model homes stuck to their backs.

Hermit crabs, it seems, are the only creatures that move house more than humans. Rather than struggle with the elements on Brighton beach in January, Zoopla’s ad agency 101 enlisted the help of David Attenborough’s director of photography Doug Allan and trekked to Costa Rica to find appropriately qualified and one assumes, Equity-licensed actors to star in the film.

Zoopla’s Chief Marketing Officer Gareth Helm says: “This is an exciting moment for the Zoopla brand, which has long been associated with helping consumers to make smarter choices when it comes to moving home.

“We are looking forward to revealing our fresh take on the topic and to showing how even the house-moving experts of the animal world – who, quite literally, carry their homes on their backs – can benefit from all the tools and advice that Zoopla has to offer.

“The launch of our new campaign and the use of hermit crabs, who themselves are moving experts, provides an ideal platform to talk more about the evolution of Zoopla. We expect our advertising to have reached over half the UK population in the first week of the campaign and will have communicated to this audience how Zoopla helps consumers to make smarter choices when it comes to moving and finding a home. This above the line activity is the biggest ever investment for Zoopla and has been designed to deliver even more enquiries and exposure for our members”.